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The appointment extends the agency's existing remit for integrated media strategy, planning and activation across the UK, France, Germany and Italy, adding responsibility for search and affiliate activity in Europe and the US.

In the role, Bland will lead the agency network's teams of more than 200 eCommerce consultants, more than 600 retail media specialists and more than 1,000 performance experts.

Havas Media Network UK will support audience engagement, player acquisition and cross-channel media activity as the gaming company continues its global growth strategy.

The group also posted total revenue of €667 million for the period, supported by strong performance in the United States and continued contributions from recent acquisitions.

The move strengthens strategic leadership across the agency’s media services while reinforcing its commercial capabilities.

The move will expand Havas Play’s capabilities, enhancing the network’s ability to deliver creator-driven content, live activations, and culturally relevant experiences in music, sport, gaming, fashion, and lifestyle.

In a dramatic escalation of the fight for Warner Bros. Discovery (WBD), Paramount Skydance has submitted a revised acquisition proposal, forcing the WBD board to acknowledge that the bid could potentially be superior to its existing agreement with Netflix 

Following a competitive two-month review, Havas will lead integrated strategy, creative, media and digital efforts across healthcare professional (HCP) and direct-to-consumer (DTC) audiences.

The move consolidates ownership within the Bolloré group structure and increases Compagnie de l’Etoile des Mers’ influence over the communications network.

The move follows a competitive pitch and signals a focus on integrating culture, creativity, and mobility.

Net income rose to 210 million euros, up 11.1 percent, while net income attributable to the Group increased 9.2 percent to 189 million euros. Operating cash flow after working capital climbed 53 percent to 360 million euros.

The move strengthens Havas Media Network’s global CSA offering and marks the consultancy’s official entry into the Nordics.

The mandate covers Hyundai, Kia, and Genesis across Europe, the Middle East, Asia Pacific, and Latin America, working in collaboration with INNOCEAN teams in Seoul, Frankfurt, Dubai, New Delhi, and Jakarta.

The firm, founded in 2019, employs more than 50 professionals across offices in Madrid, Barcelona, and Brussels.