Havas Moonfolks strengthens leadership in Indonesia

Havas Moonfolks has appointed Erwin Airlangga as Chief Strategy and Growth Officer as part of a broader leadership expansion aimed at supporting the agency’s growth plans in Indonesia.

The move strengthens strategic leadership across the agency’s media services while reinforcing its commercial capabilities.

Airlangga brings 26 years of experience in marketing and communications, having most recently served as Chief Strategic Officer at Dentsu Creative. He previously spent 15 years as Chief Executive Officer at Dwi Sapta Integrated Marketing Communication and currently serves as Vice President – Communications at the Indonesia Marketing Association.

Leadership expansion supports growth strategy

In his role, Erwin Airlangga will focus on strengthening strategic planning and accelerating business development as the agency expands its market presence.

The appointment forms part of a broader leadership update designed to strengthen capabilities across trading, commerce, operations and client management.

Anish Daryani, President Director at Havas Moonfolks: "Growth is the ultimate ambition for every brand, and strengthening our leadership team is a critical step in helping our clients achieve it. Since restructuring the business in 2025, we’ve seen strong momentum, and building on this progress, we’ve continued to invest in leadership and talent across functions. Erwin’s appointment, alongside multiple leadership elevations, reflects our commitment to building a strong leadership bench to drive the next phase of growth."

Agency promotes leaders across key functions

Several internal promotions accompany the leadership expansion. Yuni Isdiyatiningsih has been promoted to Head of Trading, focusing on trading performance and value delivery.

Sanchar Roy has been appointed Head of Commerce and Digital Planning, integrating commerce and performance-focused planning into the agency’s offering.

Deriz Syarief now serves as Head of Operations, responsible for operational delivery and scalability across the business.

Client leadership and operations strengthened

Airin Aprila has been named Client Services Director, reinforcing senior-level client partnerships and service delivery. The agency has also recruited additional staff across trading, account management and planning functions to support expanding client work.

Stefanus Christopher continues to lead the agency as General Manager and is currently in his second year in the role.

Growth driven by rebrand and new clients

The leadership changes follow the agency’s rebrand to Havas Moonfolks and a period of business expansion. Since the rebrand, the agency has added several clients including GSK, Webull, Yoyic, Samsonite and American Tourister, Emirates, Hanasui and Cinepolis.

Erwin Airlangga, Chief Strategy and Growth Officer at Havas Moonfolks: "The agency rebranded just over a year ago, bringing new leadership, a clear vision, and the opportunity to build something truly meaningful. With a young yet highly talented team in place, this is an opportunity I have been looking forward to for a long time."

Indonesia positioned as regional growth market

The expanded leadership team reflects the importance of Indonesia within the regional strategy of Havas Media Network.

Pankaj Nayak, Chief Executive Officer at Havas Media Network Singapore and President – Southeast Asia at Havas Media: "Indonesia remains central to our growth strategy in Southeast Asia. Anchored in Havas’ ‘Growth, Powered by Desire’ mindset, we are building deeper strategic capability that enables brands to stand out and win through originality. This strengthened leadership structure positions Havas Moonfolks to deliver a more differentiated media offering and greater client impact across Indonesia."

www.moonfolks.com

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