Havas Media wins TURESPAÑA account
Havas Media has secured the international media planning and buying account for TURESPAÑA, the official agency of the Government of Spain responsible for the marketing of the country as a tourist destination, following a competitive pitch process.
The appointment strengthens the agency’s position in global media strategy and activation, with responsibilities covering multiple international tourism markets.
Havas Media to manage global tourism campaigns
Under the agreement, Havas Media will oversee media strategy and campaign activation across Europe, North America, Central and South America, the Middle East and Asia-Pacific.
The contract will initially run for two years, with the option for annual extensions of up to three additional years.
TURESPAÑA operates under Spain’s Ministry of Industry and Tourism through the State Secretariat for Tourism. The organisation is responsible for promoting Spain as a tourism destination internationally while supporting the competitiveness and sustainability of the country’s tourism sector.
Agency focuses on data-led media strategy
Havas Media said it will apply its data, technology and international planning capabilities to support Spain’s positioning in global tourism markets.
The agency’s remit includes developing media strategies designed to improve campaign effectiveness and increase international visibility for Spain as a travel destination.
Ferran Juaní, Managing Director, Havas International and Client Lead for the account: “We are proud to have been selected by TURESPAÑA to lead a project of such strategic importance for our country. This appointment reflects the strength of our model and our ability to deliver impactful communication solutions at a global scale.”
Tourism promotion remains strategic focus
Spain continues to position tourism as a key economic sector, with increasing focus on long-term sustainability across environmental, social and economic areas.
Ferran Juaní, Managing Director of Havas International and Client Lead for the account: “We take on this challenge with a strong commitment to driving innovative, data-led and performance-driven campaigns that will further enhance Spain’s appeal in international markets.”
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