Kristin Gower to lead Havas B2B practice in North America
Havas Media Network North America has appointed Kristin Gower as Managing Director, B2B, as the company continues to expand its B2B marketing capabilities across North America. In the role, Gower will oversee the network’s B2B practice and support clients in managing brand development and demand generation strategies.
Gower will report to Greg James, CEO of Havas Media Network North America, and will lead the development of integrated capabilities spanning data, media, creative and technology. The appointment comes as B2B marketers adapt to increasingly complex buying journeys and longer decision-making cycles.
Havas focuses on integrated B2B demand strategies
Havas Media Network said its B2B strategy is centred on connecting brand building and performance marketing to support both long-term brand consideration and short-term demand capture. The company aims to help clients influence purchasing decisions earlier in the buying process through a more integrated media and marketing approach.
Greg James, CEO of Havas Media Network North America: “As B2B decision-making becomes more complex, our role is to help clients navigate the full journey, not just capture demand but create it. That requires a connected system across data, media, and creative, and a clear focus on outcomes. Kristin brings leadership to help us scale that for our clients in North America.”
The approach is supported by Converged.AI, the network’s operating system designed to integrate audience intelligence, media activation, creative and measurement into a single framework. Havas Media Network said the platform is intended to help brands engage buying groups more effectively and measure campaign impact across the funnel.
Kristin Gower joins from WPP
Kristin Gower joins from WPP, where she developed and expanded the company’s B2B practice. Her experience includes applying behavioural science principles to marketing and decision-making strategies for brands operating in complex purchasing environments.
Kristin Gower, Managing Director, B2B at Havas Media Network North America: “B2B marketing today requires a more connected approach that reflects how decisions are actually made. It’s about building confidence in a brand over time while also delivering performance in the moments that matter. Havas is uniquely positioned to bring that together through its Converged model.”
The appointment follows Havas Media Network’s acquisition of Ledger Bennett as the company continues to invest in expanding its B2B offering globally.
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