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Omnicom Media Group has appointed Bradley Rogers as chief executive officer of OMD USA, effective March 23, as the agency focuses on strengthening leadership in its largest market.

The role brings together these capabilities into a unified function that supports dentsu’s media, creative and experience practices, with a focus on delivering more connected and effective outcomes for clients.

Independent agency Yes& has acquired Atlanta-based brand and design studio Metaleap Creative, as part of a broader strategy to strengthen its creative capabilities and expand its presence in the U.S. Southeast.

The findings highlight a widening gap between consumer use of AI tools and their expectations of how brands apply the technology.

Out of home (OOH) advertising plays a central role in connected commerce strategies for most marketers, according to research by the Out of Home Advertising Association of America in partnership with Winterberry Group.

The 2026 WARC Media 100 has been released, ranking the world’s most awarded campaigns, agencies and brands based on results from leading global and regional media awards in 2025.

The Rockslide edition forms part of the brand’s Twelve 4 Twelve series and combines styling elements with the capability features associated with the Wrangler Sahara and Rubicon trims.

The initiative launches alongside a redesigned VisitWestHollywood.com platform aimed at improving trip planning for travellers.

The agency’s expanded services combine media relations, influencer engagement and digital storytelling with TikTok Shop initiatives.

Through the collaboration, Optable’s Audience Agent is integrated into PubMatic’s AgenticOS platform.

The campaign launched with a brand film highlighting key moments from the 2025 season while promoting the players and storylines shaping the upcoming campaign.

VCCP has promoted three planners to senior strategic roles, strengthening its leadership team and recognising talent developed within the agency network.

The update enables advertisers, analysts, and media planners to analyse advertising activity across digital and television channels through a single cross-media view using consistent performance metrics and methodology.

The acquisition enables Publicis to integrate predictive insights into its production capabilities, helping brands understand which content drives engagement, conversions, and ROI.

Unlike traditional AI tools that mainly generate insights or content, agentic systems can reason, plan and act.

The move strengthens Komerz’s Creative Commerce model, combining brand strategy, content, distribution, and transaction-level measurement into a single operating system for global markets.

The film celebrates everyday moments of joy and movement, culminating in a sunset dance party. It

Directed and photographed by Gordon von Steiner, the campaign highlights the brand’s underwear and denim essentials in a stripped-back, intimacy-focused aesthetic.

The collaboration provides clients with enhanced measurement, reporting, and optimization tools for mobile campaigns.

The social-first activity promotes a partnership with lastminute.com and aims to drive sales of Pringles HOT while strengthening the brand’s relationship with Gen Z audiences.

Hellmann’s has partnered with artist Sam Cox to turn its mayonnaise jars into part of an Easter-themed promotion that blends packaging, art and commerce.