Stagwell partners with AppLovin to boost mobile campaigns

Stagwell has formed a strategic partnership with AppLovin, integrating AppLovin’s Axon platform into Stagwell’s media offering. The collaboration provides clients with enhanced measurement, reporting, and optimization tools for mobile campaigns.

Axon is a mobile marketing platform that reaches over a billion users daily across apps and connected TV. Its AI-driven engine allows for real-time ad optimization and access to a network of leading gaming apps, offering highly engaged audiences for performance-driven campaigns.

Partnership enhances performance and campaign support

Mark Penn, chairman and CEO, Stagwell: "AppLovin’s platform offers powerful reach and performance capabilities for our clients looking to drive measurable outcomes in mobile environments. This partnership aligns with Stagwell’s broader focus on AI-powered marketing, pairing its performance-driven approach with AppLovin’s machine learning-driven platform."

In addition to reporting and optimization, Stagwell clients will receive support on campaign setup, creative best practices, and execution tailored to specific verticals. The companies also plan to explore joint marketing initiatives and industry events to strengthen engagement with brands and agencies across Stagwell’s network.

www.stagwellglobal.com

www.applovin.com

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