Jeep rolls out rockslide campaign for off-road icons

Jeep has introduced the Rockslide special edition for the 2026 Wrangler and Gladiator models, adding distinctive design features and expanded factory customization options to the off-road vehicles.

The Rockslide edition forms part of the brand’s Twelve 4 Twelve series and combines styling elements with the capability features associated with the Wrangler Sahara and Rubicon trims.

Rockslide design focuses on blue accents

The special edition is defined by blue design details applied across the exterior and interior. Exterior features include an Anvil body-colour hardtop and grille surround, Blue Agave side stripes, hood decals and a 4 Wheel Drive graphic.

Inside the vehicle, the edition introduces Indigo Blue accents across the instrument panel surround, centre console and door armrests, combined with silver contrast stitching and Jean Blue cloth seats. The interior also includes model-specific Rockslide details such as a swing gate plaque.

Bob Broderdorf, Chief Executive Officer, Jeep Brand: "The Jeep Rockslide amps up what Wrangler and Gladiator owners demand, unstoppable capability, and pairs it with the personal expression they love. Rooted in the strengths of Sahara and Rubicon, Rockslide takes factory customization even further while staying true to the Jeep brand's core DNA. And blue continues to stand out as a color that reflects our heritage, individuality and the strong emotional connection our community has with their off-road vehicles."

Capability features remain central

The Rockslide package is designed to complement the performance features of Wrangler Sahara and Rubicon models while adding visual customisation.

Standard equipment across both trims includes deep-tint windows, a Gorilla Glass windshield, heated mirrors, automatic headlamps and LED lighting, including daytime running lamps and fog lamps. Body-colour fender flares are also included.

The vehicles also include safety technologies such as adaptive cruise control, forward collision warning and advanced braking systems.

Gladiator version expands the edition

Jeep is also introducing a Gladiator Rockslide special edition, applying similar design elements to the brand’s open-air pickup.

The Gladiator version is available on Rubicon and Mojave trims and retains performance specifications including a 7,700-pound towing capacity and payload capacity of up to 1,720 pounds.

Orders for the 2026 Wrangler and Gladiator Rockslide models will open in April. The package will be priced at 695 dollars on top of comparably equipped models with a body-colour hardtop.

www.jeep.com

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