BIScience launches TV intelligence suite

BIScience has introduced a TV Intelligence Suite for its ad intelligence platform AdClarity, expanding the platform’s capabilities to include U.S. linear television data alongside its existing digital, social, video, and connected TV coverage.

The update enables advertisers, analysts, and media planners to analyse advertising activity across digital and television channels through a single cross-media view using consistent performance metrics and methodology.

Digital-first platform expands into television

Unlike many ad intelligence providers that began with television measurement and later expanded into digital, AdClarity was built as a digital-first platform. The new capability reflects growing demand for cross-media analysis as digital advertising spending continues to outpace linear television.

Organizations that lack integrated visibility across channels often struggle to assess whether their media investments align with broader market trends, particularly as advertising budgets shift from traditional TV to digital formats.

Dorit Kaplan, VP Product and Strategy, BIScience: "Until now, understanding where advertising budgets are moving between digital and television required stitching together disconnected tools with incompatible metrics. With the TV Intelligence Suite, AdClarity delivers what the market has been waiting for: a single cross-media view, built on consistent methodology, that enables teams to see the complete picture and make decisions with confidence. Our digital-first foundation gives us a distinct advantage as we bring every major advertising channel into one platform."

Cross-media view tracks $225 billion in ad spend

According to AdClarity data, the platform now tracks more than $174.4 billion in digital advertising spend in the United States, alongside approximately $51 billion in linear television spending.

Digital ad spend increased 5.5 percent year over year in 2025, with connected TV emerging as the fastest-growing channel, reaching $38 billion in spending and expanding 8.1 percent during the same period.

By combining digital and television data, the platform enables users to analyse how budgets move across channels and formats within a single environment.

Granular TV and local market analysis

The linear television coverage includes more than 100 U.S. networks and local affiliates, including ABC, CBS, FOX, and NBC, as well as major cable, news, and sports channels.

Users can analyse advertising activity by designated market area, daypart, program placement, and creative execution. By combining local television insights with digital data, the platform provides detailed visibility into local advertising strategies.

AdClarity’s analytics infrastructure spans 52 markets worldwide and is supported by data from 30 million opt-in panelists. The platform updates data daily and provides historical records dating back to 2018.

Enterprise availability in the United States

AdClarity currently serves more than 2,000 customers globally, including 27 percent of companies listed in the Fortune 500. Brands using the platform include Adidas, Amazon, Booking.com, The Walt Disney Company, Shell, Sony, and Wix.

Industry partners include Nielsen, Kantar, WPP, and MediaRadar.

The TV Intelligence Suite is now available to enterprise customers in the United States, while connected TV coverage currently extends to markets including Germany, Canada, United Kingdom, and Australia.

www.biscience.com

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