Dentsu ANZ names Danica Bellchambers as chief data and tech officer

Dentsu ANZ has appointed Danica Bellchambers as chief data and technology officer, effective May 11, as the agency strengthens its focus on integrating data, technology and AI across its operations.

The role brings together these capabilities into a unified function that supports dentsu’s media, creative and experience practices, with a focus on delivering more connected and effective outcomes for clients.

Expanding integrated data and AI capabilities

Danica Bellchambers will join the dentsu ANZ executive leadership team, reflecting the growing importance of data and AI in shaping the agency’s strategic direction. Her remit includes aligning existing talent and building a cohesive approach across the organisation.

The appointment supports dentsu ANZ’s broader effort to create a more integrated model, where data and technology underpin all areas of the business.

Leadership focus on client impact

Rob Harvey, CEO dentsu ANZ: "Danica is exactly the leader we need at this moment. We’re already doing great work across data, technology and AI, and her appointment is about accelerating that momentum and connecting our capability more deeply across the organisation."

Rob Harvey: "She brings deep expertise that will help us scale what we’re doing well and deliver even greater value for our clients. Our focus is firmly on client impact, and Danica’s leadership will play a key role in helping us deliver more modern, integrated and effective outcomes. I’m excited to welcome her to the team as we continue to move forward with confidence."

Background in AI and product strategy

Danica Bellchambers joins from Nine, where she led AI product strategy and oversaw the development of AI-driven solutions across content, audience and commercial applications.

Earlier in her career, she held senior leadership roles at Clemenger BBDO, focusing on data science and analytics, and embedding advanced analytics into marketing and creative work.

Recognition and future focus

Her appointment follows industry recognition, including being named in B&T’s 2025 Top 10 Best of the Best Chief Product & Technology Officers and receiving the 2024 B&T Women in Media Award in the technology category.

In the role, she will draw on dentsu’s global AI platforms and partnerships while developing solutions tailored to the ANZ market.

Danica Bellchambers: "There is a clear, bold ambition at dentsu to unify people, data, and technology to supercharge creativity."

Danica Bellchambers: "I’m excited to work with the talented teams already in the business to build on their strong foundations and architect a high-performance data and AI strategy, leveraging the strength of our global capabilities to deliver high-impact, local results that drive our clients’ businesses forward."

www.dentsu.com

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