Yes& acquires Metaleap Creative

Independent agency Yes& has acquired Atlanta-based brand and design studio Metaleap Creative, as part of a broader strategy to strengthen its creative capabilities and expand its presence in the U.S. Southeast.

The move follows Yes&’s earlier acquisition of Hothouse and reflects a continued focus on building a design-led offering. With Metaleap joining the network, Atlanta becomes a more prominent base for the agency’s brand and design operations.

Building a stronger creative presence in Atlanta

Founded more than two decades ago, Metaleap Creative has developed brand systems for organizations including The Salvation Army, Procter & Gamble, Coca-Cola Consolidated, Food & Wine, Southern Living, National Geographic and Team Rubicon. The studio has built its reputation on combining cultural insight with structured design processes.

Following the acquisition, Metaleap will operate under the Yes& brand, with José Reyes continuing to lead the creative direction to maintain continuity for existing clients.

Focus on continuity and collaboration

José Reyes, Executive Creative Director: "We’ve always believed great creative work grows out of trust, shared purpose and long-term relationships. Joining Yes& allows us to honor everything Metaleap has been while expanding what we can offer clients through deeper strategy, broader capabilities, and a truly collaborative future."

The integration aligns with Yes&’s wider effort to scale its creative leadership while preserving the identity and strengths of acquired teams.

Design-led strategy gains momentum

The acquisition reflects a broader shift across the marketing industry, where agencies are investing in design-driven brand development to help clients maintain consistency across fragmented channels.

Josh Golden, President & CCO: "What we’re building at Yes& is a culture of creative leadership. With Hothouse and now Metaleap, we’re intentionally bringing together teams known for their taste and their discipline. Metaleap’s talent and craft immediately stood out to us. Adding that level of design raises our creative standard and makes the work stronger across the board."

Strengthening ambition and market presence

Zihla Salinas, CEO of Yes&: "Metaleap strengthens both our creative ambition and our presence in a market that continues to shape national brand conversations. This is about building a more connected, design-led Yes& — one that helps clients move forward with clarity, confidence, and purpose."

The deal underscores Yes&’s intention to expand its design capabilities while reinforcing its footprint in a region that continues to influence brand strategy in the U.S.

www.yesandagency.com

www.metaleapcreative.com

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