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The agency will handle a broad scope of responsibilities, including affiliate network development, campaign management, seller performance optimization, and community engagement.

The venture enters a market where demand for bold creative approaches continues to grow despite organizational risk aversion.

With this acquisition, both organizations will combine their networks, methodologies, and expertise to better connect advertisers and agencies.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.

The move reflects sustained growth in the U.S. market, increasing client demand, and the company’s focus on advancing production in an AI-driven environment.

The move formalizes the company’s expanded presence in Central America and signals a broader regional growth strategy.

The agency will handle digital production, optimization of campaign assets and digital concept creation for the National Lottery Club.

While audience reach remains significant, WARC Media finds the measurable impact on advertising growth is diminishing as fan attention fragments across multiple platforms.

The appointment coincides with AITO’s 50th anniversary, marking a milestone year in the association’s mission to champion SMEs in travel.

The initiative introduces a refreshed logo and visual identity, a new sonic identity, and partnerships spanning music, basketball, spicy food, fashion, and street culture.

M+C Saatchi Group UK and Bauer Media Outdoor have partnered with environmental charity Let’s Do It World to launch Not on myPhone, a national campaign encouraging people to delete unwanted photos from their phones and reduce the hidden carbon footprint of digital storage.

The agency will lead digital strategy and operations across performance, customer relationship management, and creative development for all three clients.

The campaign, developed by Juxtapose Studio, highlights confidence, balance, and vitality, with playful touches that align with both Lohan’s persona and Health-Ade’s mission to empower people to follow their gut.

The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home (DOOH) screens in 18 UK cities to promote their work and build public support.

The agency will oversee social strategy and creative for Whole Earth and Tyrrells as the first phase of a broader, long-term partnership.

A report from TripleLift finds that 49 percent of CTV campaigns still use traditional placements, mainly 15- and 30-second video spots adapted from linear TV.

The agency will lead WKD’s next phase of growth in the UK and Ireland, focusing on engaging its audience and embedding the brand into cultural moments important to the next generation of drinkers.

The research draws on a national survey of 500 consumers and suggests that safe, category-conforming marketing strategies are reducing brand preference and pricing power.

The appointment follows two separate pitch processes in EMEAI and APAC, building on a strong partnership in China and replacing multiple incumbent agencies globally.

This approach provides a more representative picture and allows for like-for-like comparisons by excluding entities below the statutory reporting threshold of 250 employees.

While most marketers see AI as essential, reports from Supermetrics reveal that only 6% have fully integrated it into their workflows.