Tapestry names Dentsu as global media partner

Dentsu has been appointed the global agency of record for fashion house Tapestry, Inc. outside the United States.

Effective immediately, Dentsu will manage media planning and buying for Tapestry’s luxury brands Coach and Kate Spade across APAC—including Japan, China, Korea, Singapore, Malaysia, Australia, and New Zealand—and EMEAI, covering Europe, the Middle East, Africa, and India.

The appointment follows two separate pitch processes in EMEAI and APAC, building on a strong partnership in China and replacing multiple incumbent agencies globally.

Kylene Campos, Senior Vice President of Brand and Growth Strategy APAC, Tapestry Inc.: "APAC is a priority growth region for Tapestry and our brands. As we continue to accelerate across the region, having the right media partner is critical. Throughout the pitch process, Dentsu stood out for their deep understanding of our brands, strong local market insight, and ability to translate strategic ambition into meaningful consumer connections."

Regional expertise and bespoke teams

Prerna Mehrotra, Chief Client Officer & Practice President – Media, Dentsu APAC: "This appointment reflects Dentsu’s continued commitment to building highly agile, bespoke teams tailored to specific needs of our clients. We are delighted to be chosen as Tapestry’s partner and energized by their global momentum and ambitions for APAC. With Dentsu’s connected capabilities and deep regional expertise, we are well positioned to support Tapestry’s next phase of growth. By uniting media craft, cultural insight, and experience design, we will help them engage audiences across the region in ways that are authentic, relevant, and resonant."

Dentsu’s EMEAI appointment was announced last month, with work across APAC beginning on 1 February 2026, underscoring the agency’s growing role in Tapestry’s global expansion strategy.

www.dentsu.com

www.tapestry.com

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