KP Snacks names Digital Natives as social partner

KP Snacks has named social-first creative agency Digital Natives as its lead UK social media partner, following a competitive pitch process managed by Creativebrief.

The agency will oversee social strategy and creative for Whole Earth and Tyrrells as the first phase of a broader, long-term partnership.

Dan Winslet, Head of International Marketing, KP Snacks: "As social continues to evolve, it’s increasingly important that our brands show up in ways that feel distinctive and creatively ambitious. Creativebrief guided a strong and collaborative process, and Digital Natives impressed us with the clarity of their thinking and their appetite to push the work further. We’re looking forward to what we can build together."

Driving cultural relevance across iconic snack brands

KP Snacks, home to some of Britain’s most recognised savoury snack brands, is aiming to strengthen its social presence and accelerate influencer engagement. Digital Natives will support the company’s social transformation, helping Whole Earth and Tyrrells achieve greater cultural relevance and creative impact.

Oliver Elmes, Co-Founder, Digital Natives: "We are over the moon to have won this pitch! These are truly iconic brands with incredible untapped potential across social media. The senior leadership team’s enthusiasm to push boundaries and get the very best out of each brand makes this an especially exciting opportunity. We can’t wait to get started."

A collaborative and ambitious process

Stephanie Nattu, Managing Director, Creativebrief: "It was a pleasure collaborating with KP Snacks, who weren’t just seeking short-term gains, but a partner capable of driving meaningful social transformation. We crafted a process to match that ambition. Digital Natives consistently impressed with both their strategic clarity and creative boldness, and they thoroughly deserve this appointment. We’re excited to see the impact this partnership will have."

www.kpsnacks.com

www.digitalnativescontent.com

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