WKD appoints Coolr to lead UK social campaigns

Coolr, an independent UK social media agency, has been appointed social media agency of record for WKD, part of SHS Drinks, following a competitive pitch.

The agency will lead WKD’s next phase of growth in the UK and Ireland, focusing on engaging its audience and embedding the brand into cultural moments important to the next generation of drinkers.

Sarah Hains, Client Partner, Coolr: "With a heritage as the original blue ready-to-drink, WKD already has a strong foundation. Our mission is to evolve the brand’s cultural relevance by embedding it within the passions, platforms and moments that matter most to the next generation and in turn, extending its presence well beyond the traditional alcohol moments."

WKD aims to deepen cultural relevance

As the nation’s number one ready-to-drink brand across all markets, WKD offers a portfolio of products across on- and off-trade channels, including seven flavours: WKD 0%, WKD X, and WKD Vibe. Coolr will drive engagement through culturally led social campaigns and always-on content designed to spark conversation and strengthen brand connection.

Alastair Unite, Senior Brand Manager, WKD: "We’re excited to partner with Coolr as we look to reimagine how WKD connects with our consumers. As part of our wider shift towards a more social-first marketing strategy, we’ve been impressed by Coolr’s ability to translate cultural insight into standout creative, and look forward to working together to recruit the next generation of WKD fans."

www.wearecoolr.com

www.wkd.co.uk

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