Springbok becomes digital partner of National Lottery in Belgium
Springbok has been appointed as the digital partner of the National Lottery. The agency will handle digital production, optimization of campaign assets and digital concept creation for the National Lottery Club.
The National Lottery was looking for a partner to support the full digital campaign cycle. Springbok will be responsible for the execution, optimization and creative translation of digital campaigns and content across the organization’s platforms.
Focus on the digital chain
Anne-Charlotte Mauroy, Digital Growth Manager, The National Lottery: "Springbok’s focus on transversal thinking, scalable content production and data-driven conversion aligns with how we aim to further optimize and professionalize our digital campaigns."
In addition to campaign production, Springbok will also deliver digital concept creation for the National Lottery Club, the benefits programme for its players.
Use of automation and AI
Pieter Van Tendeloo, digital strategy director, Springbok: "Our approach is built on precision and relevance. By introducing AI and automation, we can move faster and deliver more personalized creative work. This not only shortens time-to-market but also improves acquisition effectiveness. At the same time, this system ensures compliance with responsible gaming requirements, even at high content volumes."
Data-driven approach at the core
Sammy Colson, CEO, Springbok: "This partnership shows that an automated, data-driven approach is essential for advertisers to remain relevant. Those who do not automate and optimize their digital machine risk losing connection with consumers. We are proud to work with the National Lottery to put this approach into practice."
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