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PGIM unveils campaign promoting curiosity in investing
Developed in collaboration with McCann, the campaign centres on the role of questioning assumptions and challenging conventional thinking in financial markets.
Adams Outdoor Advertising acquires digital billboards in South Carolina
The move strengthens digital out-of-home advertising opportunities in the communities of Barnwell and Bamberg.
Monks appoints Alex Oberberg as EMEA CRO
He will oversee the region’s commercial strategy, focusing on scaling AI-driven systems for enterprise clients.
PayPal+ launches in UK with Will Ferrell comedy twist
The campaign was developed by Leo Constellation, part of Publicis Groupe, under Global CCO Marco Venturelli.
Americans lead in global ChatGPT usage
New analysis reveals where users are concentrated globally and how engagement differs across regions and demographics.
New GreenSHOUTING Guide helps brands communicate sustainability
The guide provides a three-step approach: developing a robust sustainability strategy, verifying claims, and applying the Seven Dials of Greenshouting
Jeep Brazil celebrates freedom with 'Your Route, Your Rules'
Drawing inspiration from the biomes of Brazil’s Midwest—including the Cerrado, Pantanal, and Amazon—the campaign uses the dust kicked up by Jeep vehicles as a visual metaphor for transformation and the creation of new paths.
Doritos rewrites Ronaldo’s haircut history
The campaign blends nostalgia, satire, and investigative storytelling to spark conversation across sports and culture audiences.
Guess? reinvents denim heritage for new generation
At the heart of the campaign is Hyunjin, whose style and stage presence convey the energy and free-spirited attitude central to Guess?’s identity of being young, timeless, and adventurous.
Cineverse launches Mohr Stories FAST channel
The channel will stream exclusively on LG Channels, extending the reach of the long-running podcast into a continuous video format aimed at connected TV audiences.
Heineken backs Spanish bars with Tocayos campaign
Created by LePub, the initiative responds to ongoing challenges in the hospitality sector, where traditional bars face increasing pressure from rising costs, shifting consumer habits, and competition from larger or more specialised venues.
DEPT hires Roy Armale to drive AI product strategy
Roy Armale joins from WPP, where he served as chief product and growth officer at WPP Open, the group’s AI-based marketing operating system.
KFC Italy taps kebab loyalty for Krispy launch
Developed by DUDE Milan, the campaign uses humour to position the product as an alternative rather than a replacement to traditional kebabs.
Monks expands into premium sports storytelling
S4 Capital is expanding into premium documentary filmmaking with Chasing the Dream, a feature film set to stream globally on Disney+.
Tombras wins Regions Bank creative remit
Under the agreement, Tombras will lead creative strategy and execution across all marketing and brand activity, supporting Regions’ efforts to strengthen differentiation in a competitive banking landscape.
Kantar introduces AI-led qualitative research tool
The offering combines AI moderation with human expertise to provide deeper insight into consumer behavior and decision-making.
BALZY launches The Clean Cut: first trimmer for women
BALZY, the Dutch brand that took intimate care for men out of the taboo sphere, is expanding its scope
[Interview] Rory Sutherland, Vice Chairman, Ogilvy UK
At the headquarters of Tony’s Chocolonely in Amsterdam, Marketing Report sat down with Rory Sutherland for an extended conversation following his keynote.
[Marketing Week] Bob Koigi: Gulf turmoil threatens $94B in global ad spend
A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.
Wenneker Amsterdam scales Kipling global campaign
The campaign marks a new phase for Kipling, aiming to refresh its visual identity while preserving the familiarity of a symbol closely tied to the brand’s heritage.
Adhese partners with Colruyt on retail media
The collaboration focuses on strengthening operational control, transparency, and privacy as Colruyt Group develops its media offering.
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