PayPal+ launches in UK with Will Ferrell comedy twist

PayPal has launched a new campaign in the UK to promote PayPal+, its free rewards program, with ads starring long-time brand ambassador Will Ferrell. The campaign was developed by Leo Constellation, part of Publicis Groupe, under Global CCO Marco Venturelli.

PayPal+ enables consumers to earn unlimited points on almost every purchase made with PayPal, including 10x points when using PayPal’s new debit card. Points can also be stacked with other rewards programs and redeemed at millions of online merchants, positioning PayPal as both a secure and rewarding payment choice.

Humor highlights smarter payment decisions

The campaign features Ferrell in multiple comedic roles, inspired by the classic angel-and-devil trope, contrasting mindless spending with the smarter choice of using PayPal. The creative approach emphasizes entertainment while communicating the benefits of PayPal+ in a relatable and humorous way.

Global creative collaboration and media support

Developed by Leo Constellation’s Paris team in collaboration with agency teams in London and the US, the fully integrated campaign is supported by TV, digital films, social media, out-of-home, and targeted CRM investments. The project showcases Publicis Groupe’s global connected creative model, delivering high-impact brand platforms at scale.

The UK launch marks the first step before a broader global rollout, reflecting PayPal’s strategy to position PayPal+ as a leading consumer rewards program worldwide.

www.paypal.com

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