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Created by adam&eveDDB, the Dishes of Love and Hate campaign runs across print and out-of-home media, featuring stylised dishes that incorporate Marmite as a key ingredient.

The campaign presents three storylines focused on AI in media, everyday life and education, supported by an online resource hub offering practical guidance.

The partnership enables PHA Group to collaborate with agencies across PROI’s global footprint, supporting cross-border campaigns and knowledge exchange.

The initiative focuses on equipping PRCA members with leadership capability, commercial understanding and strategic insight, supporting their progression into senior advisory and board-level roles.

The Ogilvy Group has appointed Carol Reed as Global Chief Innovation Officer, a newly created position focused on developing products, services and business models to expand the agency’s offering and drive client growth.

VENGEAN has developed an international brand communication for eyes + more. In Germany a campaign has been launched following campaigns in Belgium and the Netherlands. We speak with Linda van de Wiel, Director Marketing & Communications at nexeye, and Bram Holzapfel, co-founder and Executive Creative Director of VENGEAN.

For our valued clients, such as L'Oréal and Citeo, we develop tailored "AI ethics playbooks" and conduct specific trainings.

160over90, a division of WME Group, is a leading global sports and culture-first agency with over 670 employees across the US, UK, EMEA, and APAC.

FINN Partners has unveiled Travel with Tastemakers, a global report offering an intimate look at more than 25 destinations through the perspectives of leading creatives.

Ocean Outdoor has launched its 2026 Digital Creative Competition across the UK, the Netherlands, the Nordics, and Germany, calling for bold, original ideas that push creative boundaries using premium digital out-of-home (DOOH) formats.

The partnership will see Echo-Factory support Catalina Island Health with brand positioning, strategic marketing, digital campaigns, and patient acquisition programs aimed at increasing awareness of the organization’s healthcare services and expanding access for both residents and visitors of Santa Catalina Island.

The initiative, titled The Grow’ceries, builds on the brand’s earlier Grow Your Groceries concept and introduces a limited-edition range of packaging designed to resemble supermarket items such as crisps, sauces, soups, and pesto.

Macmillan Cancer Support has launched a national campaign to raise awareness of inequalities in cancer care, developed in partnership with AMV BBDO.

Developed with Bray Leino, the Ooooh Zoflora campaign shifts focus away from traditional category messaging around germs and speed, instead emphasising the emotional impact of scent in a freshly cleaned home.

De'Longhi has introduced a global marketing platform aimed at strengthening its position in the premium at-home coffee category by combining commercial insight with design-led storytelling.

The International News Media Association (INMA) has released a report examining how artificial intelligence is reshaping the way audiences discover, consume, and interact with news, highlighting a shift towards more personalised and conversational experiences.

Founded by Ben Scoggins and Tim Burley, the consultancy positions its offer around closing the gap between strategy and execution.

Through the agreement, ShowHeroes will represent Titan OS advertising solutions in the Belgian market. This includes homepage placements on smart TVs and instream video inventory within content environments.

The solution focuses on two key areas: channel curation and creative versioning, making YouTube campaigns faster and more effective.

The episode celebrates bars as social hubs where community, conversation, and connection thrive.

The partnership will be supported by a 360-degree multimedia campaign, including on-site activations at the 2026 MLB at Field of Dreams game in Dyersville, Iowa, and MLB All-Star Week in Philadelphia, Pennsylvania, combining baseball tradition with agricultural heritage.