ShowHeroes expands Belgium CTV reach through Titan OS deal

ShowHeroes has formed a partnership with Titan OS to expand its connected TV (CTV) advertising capabilities in Belgium, giving advertisers direct access to premium inventory across smart TV environments.

Through the agreement, ShowHeroes will represent Titan OS advertising solutions in the Belgian market. This includes homepage placements on smart TVs and instream video inventory within content environments.

CTV strategy expands across entry points

The collaboration introduces a dual-entry approach that allows brands to engage viewers at multiple stages of the TV experience. Advertisers can first reach audiences through homepage placements, often positioned as a key discovery point, before continuing engagement with instream video ads during content consumption.

Homepage formats expand into full-screen experiences designed to capture attention and encourage interaction. Instream placements, meanwhile, deliver video messaging within curated viewing contexts. Combined, these formats aim to balance reach, engagement, and measurable outcomes.

Shift in viewing habits drives homepage focus

As audience behavior shifts and media consumption becomes more fragmented, the TV homescreen is gaining importance as an entry point for brand engagement. It allows advertisers to reach viewers before content selection, including audiences less accessible through traditional ad formats.

This positioning has led to increased focus on homescreen placements as a driver of incremental reach and visibility, particularly in premium CTV environments.

Ruben Geeraerts, Country Manager Belgium, ShowHeroes Group: "CTV has reached a point where incremental reach and meaningful engagement are no longer optional, they are essential. This partnership allows us to offer Belgian advertisers privileged access to some of the most premium entry points in the CTV ecosystem. The TV homepage represents a decisive moment of discovery, and combining that with instream storytelling unlocks both branding impact and performance potential."

Benoît Balagny, VP Advertising & Partnerships, Titan OS: "Partnering with ShowHeroes in Belgium brings together Titan OS’ high-impact homescreen format with ShowHeroes’ deep expertise in contextual video, CTV strategy, and advertiser outcomes. Together, we are enabling brands to rethink how they show up on the biggest screen in the home."

Expanded CTV offering in Belgium

The partnership strengthens ShowHeroes’ position in Belgium by extending its access to premium CTV inventory and reinforcing its focus on privacy-first, context-driven campaigns. It also reflects broader efforts by advertisers to navigate increasingly fragmented viewing environments while maintaining performance and relevance across screens.

www.showheroes.com

www.titanos.tv

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