Marketing Report


Belgian sauce maker Manna taps blended agency iO in new brand campaign

27-02-2024 | 07:25:00
Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

Over half of Dutch and Belgian banking and retail companies are not optimizing local SEO, iO study

23-02-2024 | 08:49:01
In 2020, blended agency iO investigated how retail chains in the Netherlands improved their regional online visibility through Local Search Engine Optimisation (SEO).

4 out of 10 Belgians are digitally vulnerable, blended agency iO report

13-02-2024 | 09:15:37
People who aren't digitally savvy are excluded from many aspects of daily life.

WPP launches Welcome Talent initiative to diversify talent in Belgian communications industry

25-01-2024 | 07:25:00
The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

iO appoints Marco Merola as Managing Director on Campus Herentals

24-01-2024 | 06:54:00
He started as an intern at iO in 2017 and grew to become Service Line Director Marketing.

Global OOH company Billups acquires Belgian agency Outsight

11-01-2024 | 09:15:01
This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October.

iO and M Leuven bring Flemish Master to life with AI tool

15-12-2023 | 08:38:00
On the occasion of the new retrospective exhibition " DIERIC BOUTS. Creator of Images" in M Leuven, blended agency iO developed the Boutsify app: a rich — physical and digital — experience powered by AI.  

[Marketing Week] Bob Koigi: Brands, agencies accelerate climate action call with bespoke campaigns

30-11-2023 | 15:06:48
 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

WPP inaugurates new campus in Brussels

23-11-2023 | 07:20:00
The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP's talent in one location.

Claire Boussagol joins Mediahuis’ news brand EURACTIV as Managing Editor

23-11-2023 | 07:00:00
EURACTIV has the ambition to become the leading medium for EU policy and politics, both in Brussels and in the capitals of Europe.

Mediahuis acquires navigation app RouteYou

21-11-2023 | 07:17:00
European media group Mediahuis has taken over the Belgian RouteYou. RouteYou is a navigation platform designed to discover, plan and share routes optimized for various outdoor activities such as walking, hiking, cycling and more.

Belgian coalition of NGOs 11.11.11 chooses iO as digital partner

14-11-2023 | 07:42:00
Based on a technological and strategic consideration, iO made a counter-proposal: updating the website to Drupal 10, jointly developing a new information architecture, and developing a new front-end. And that proposal was well received.

Jean-François Michotte joins Yuma as EVP Corporate Development

13-11-2023 | 09:30:00
Jean-François is an experienced IT-professional with over 20 years of experience, most recently at NRB where he held CCO and COO roles.

Dutch and Belgian retailers are missing out on local SEO benefits, iO report

09-11-2023 | 08:26:26
Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

Blended agency iO assists Belgian umbrella insurance association Assuralia with rebranding

08-11-2023 | 08:13:45
iO took Assuralia on an extensive rebranding process where the core values of the organization were formulated. This served as the basis for a new corporate identity with an evident personality and tone of voice and a distinctive story and mission. ​

Blended agency iO brings the Port of Antwerp-Bruges’ digital twin to life with AI

29-09-2023 | 09:23:00
APICA (Advanced Port Information and Control Assistant) was launched in early 2022. Now, the avatar representing the digital twin has gotten a new outfit, warmer voice, and friendlier facial expression and speaks as many as 100 languages.

iO develops a secure version of ChatGPT: AiO

13-09-2023 | 10:42:49
Blended agency iO combines expertise in marketing, technology, strategy, data, and content — and AI is an indispensable addition to this. The AiO tool is based on popular GPT models but is hosted in a GDPR-compliant environment in Europe — and not through OpenAI's US servers.

Orange Belgium bets on ‘Lead the Future’ project to strengthen its market share

09-06-2023 | 15:12:09
Propelled by its newly announced long-term industrial project ‘Lead the Future’, Orange Belgium aims to strengthen its market share in Belgium by taking first place on the podium.

Belgium unveils international branding campaign highlighting its openness for innovation

08-06-2023 | 16:39:35
Belgium has unveiled its new international branding campaign titled “Embracing Openness”.  Primarily targeted at economic decision makers and the broader research community.

[Marketing Week] Bob Koigi: Towards sustainable advertising

08-06-2023 | 15:15:00
As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Mediahuis acquires pan-European EURACTIV Media Network

16-05-2023 | 16:57:49
European media group Mediahuis has acquired EURACTIV, the pan-European news brand, focused on EU policy. For Mediahuis, as a news publisher present in Belgium, the Netherlands, Ireland, Luxembourg and Germany, the acquisition means an expansion of its portfolio to include for the first time a pan-European news brand.