Belgian publisher Mediafin chooses iO to optimize its newspaper websites

Belgian newspaper publisher Mediafin is entrusting blended agency iO with the development of its newspaper’s website's technical architecture. After 17 years of successful collaboration, during which iO built the digital eco- and content system, iO is now also going to work on the technical architecture to make the complex sites for De Tijd/L'Echo and De Belegger/L'Investisseur future-proof and more efficient.

iO is overhauling the technical architecture of the newspaper sites. This includes replacing the current maintenance-intensive CMS with modern JavaScript frameworks and a lightweight CMS. This will reduce the total cost of the sites and ensure that the publisher can roll out future developments and new features faster and more efficiently.

Mediafin attaches great importance to its digital products' reader experience and user-friendliness. After the launch of the new sites, the introduction of future optimisations will be almost frictionless.

iO says it is proud to be a long-term partner, contributing to a strong future for Belgium's business newspapers and accelerating Mediafin's further growth.

Peter Quaghebeur, CEO, Mediafin: "The expansion of our partnership with iO is a great next step. We are confident that they will create an excellent reader experience and provide a strong, agile foundation so that we can respond quickly to changes in the media landscape."

Mediafin and iO have been working together since 2007 to grow Mediafin's digital business model: the blended agency designed, developed and optimised Mediafin's content platform, taking the user experience of journalists and content creators to the next level. The confidence that Mediafin has in iO's expertise and innovative approach has led to this new step in their collaboration.

Pieter Janssens, CEO, iO: "As a long-term partner, we are delighted to take on this new challenge to contribute to Mediafin's success. Our dedicated teams use their knowledge of the brand's needs and aspirations, as well as their blended expertise and experience, to help shape the future of the media experience.”

www.mediafin.be

www.iodigital.com

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