Adhese and ADvendio partner to deliver end-to-end retail media solutions

Adhese, the European adtech platform built for privacy-first, independent ad delivery, has announced a new partnership with ADvendio, a global provider of omnichannel order and inventory management solutions.

Together, the companies will offer a full-service retail media solution that spans campaign planning, management, ad delivery, and programmatic trading —empowering retailers to scale their media businesses with control and flexibility.

In this collaboration, ADvendio’s robust campaign and order management system becomes the operational backbone, while Adhese provides advanced, privacy-respecting ad serving and delivery capabilities.

The result is a unified, scalable workflow that simplifies retail media execution—whether using Adhese, Google Ad Manager, FreeWheel, or other delivery channels.

Sven Marievoet, Co-Founder, Adhese. “Retailers are looking for solutions that enable them to build media businesses on their own terms. At Adhese, we believe in collaboration over consolidation. By partnering with ADvendio, we’re offering a best-in class, modular stack that gives retailers real autonomy—no walled gardens, no vendor lock-in. It’s a future-ready alternative built on transparency, agility, and scale”.

Tim Sturtewagen, Co-Founder, Adhese: “We’re excited to bring our ad delivery capabilities into ADvendio’s campaign management ecosystem. This partnership is about making it easier for retailers to operationalize and scale retail media while staying in full control of their data, workflows, and brand experience.”

As the retail media space continues to mature, the complexity of managing multiple demand channels, data sources, and inventory types is growing. This partnership addresses that complexity by offering a seamless solution that’s easy to set up, flexible to integrate, and built to scale.

www.adhese.eu

www.advendio.com

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