Marketing Report


Hivestack launches an industry platform for curated deals in DOOH

23-11-2023 | 07:15:00
Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.

MGID first ad platform to integrate with Google Web Stories

20-11-2023 | 09:45:00
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

Omnichannel ad serving firm Clinch expands integration with LiveRamp

15-11-2023 | 08:10:35
This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.

Klarna expands growth tools for retailers through global rollout of creator shops and ads manager

14-11-2023 | 07:29:58
. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

Global online advertising market size to reach $563.1 billion in 2032, report

10-11-2023 | 08:42:46
One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Paramount Global announces expansion of its premium video ad platform EyeQ

07-11-2023 | 08:46:06
EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

Captify launches TV search lift offering for CTV advertisers

06-11-2023 | 14:29:51
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Yahoo debuts a new collection of premium ad formats

03-11-2023 | 08:49:19
With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

GroupM introduces co-engineered Amazon Ads excellence monitor

25-10-2023 | 17:21:14
GroupM, WPP’s media investment group, has announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads.

Azerion acquires digital advertising tech firm Hawk

23-10-2023 | 12:15:00
Together, the companies will provide advertisers and agencies with easy access to large audiences in emerging areas such as digital out of home, audio, connected TV (CTV) and hyperlocal through a single, omni-channel buying platform.

TPN selects AdAdapted to drive digital conversions for its CPG partners

23-10-2023 | 07:35:00
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

Businesses increase spend on digital advertising but shift platform priorities, report

23-10-2023 | 07:20:00
According to the data released in an infographic, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn.

Loop Media introduces a self-serve video advertising platform on Loop TV

19-10-2023 | 12:55:00
Loop Media believes this anticipated new line of advertising revenue could be a significant additional contributor to Loop Media’s revenue.

ZoomInfo partners with The Trade Desk to expand digital media buying capabilities

19-10-2023 | 12:30:00
Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

Hivestack partners with Grupo Expansión for programmatic DOOH in Mexico

18-10-2023 | 15:36:52
As part of this announcement, Grupo Expansión’s impressive network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP.

36 per cent of TV audiences have interacted with shoppable ad QR Codes, study

17-10-2023 | 14:05:00
The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

MiQ collaborates with SeenThis to advance sustainability in digital advertising

17-10-2023 | 13:45:00
Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.

InMobi unveils solution that empowers advertisers to solve identity-loss challenges

13-10-2023 | 13:35:15
This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

Dentsu and VideoAmp launch activation guaranteeing advanced audience buys across seven US media publishers

13-10-2023 | 13:25:25
This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia

12-10-2023 | 15:23:06
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences

12-10-2023 | 15:10:38
The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.