Marketing Report


Captify launches TV search lift offering for CTV advertisers

08-04-2024 | 07:17:00
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Yahoo debuts a new collection of premium ad formats

08-04-2024 | 07:14:00
With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.

Fox unveils audience network and ad tech platform

05-04-2024 | 07:30:00
Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for Fox.

Microsoft Advertising announces ClickTech as EMEA channel partner of the year

02-04-2024 | 10:20:00
Managing over 150,000 advertising accounts and overseeing an annual spend of over $1.2 billion through their flagship online marketing platform, Adzooma, ClickTech continues to grow as an industry leader in the AdTech sector.

IAB unveils guidelines on gaming advertising

28-03-2024 | 07:05:00
Interactive Advertising Bureau, IAB, has released guidelines and best practices for games advertising to further enable advertisers to tap into the power of this channel.

Adtech company Pubmatic appoints Ken Aihara as Country Manager of Japan

28-03-2024 | 06:55:00
Prior to PubMatic, Aihara was with dentsu for over 30 years, leading multiple teams in the digital and TV businesses.

TripleLift partners with ID5 to advance advertiser targeting across the open web

25-03-2024 | 08:10:00
Through ID5's solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint.

Global ad tech platform Xapads Media expands business in China

18-03-2024 | 12:20:00
The ad-tech firm’s expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising sector and establishing operational offices in the UAE, Indonesia, US, Russia and Singapore.

MGID first ad platform to integrate with Google Web Stories

11-03-2024 | 10:18:00
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

Klarna expands growth tools for retailers through global rollout of creator shops and ads manager

08-03-2024 | 07:05:00
. With a mission to accelerate commerce, Klarna's marketing and ad solutions open new revenue channels for large and small retailers, especially during times when they're looking for extra support to grow their businesses. 

Global online advertising market size to reach $563.1 billion in 2032, report

04-03-2024 | 13:15:00
One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Digital marketing agency Wpromote selects PubMatic as ad tech partner

01-03-2024 | 08:36:00
Through this partnership, Wpromote’s clients will gain transparent access to PubMatic’s premium publisher inventory across display, video and connected TV (CTV) inventory.

TEGNA’s Premion acquires next-generation DSP Octillion Media to expand CTV advertising capabilities

26-02-2024 | 08:40:00
The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

ADvendio accelerates U.S. retail media expansion

21-02-2024 | 08:44:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

TPN selects AdAdapted to drive digital conversions for its CPG partners

19-02-2024 | 07:02:00
TPN, which works with consumer goods brands such as Hershey, Sara Lee and Espolon Tequila, chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase.

PubMatic appoints Leonhard Sauer as Country Manager of Germany

01-02-2024 | 13:27:07
Operating from PubMatic’s Hamburg office, Sauer assumes the pivotal role of overseeing both seller and buyer teams, steering PubMatic’s strategic expansion in the German market.

Global adtech market to reach $42.5 billion by 2029, report

23-01-2024 | 09:48:44
The continuous digital transformation, organizations' growing online presence, and the transition from traditional to digital advertising strategies are driving significant development in the AdTech sector.

Instagram advertising audience grows to 1.64 billion, 420 million more than TikTok's potential ad reach, report

15-01-2024 | 10:00:00
According to Statista data, over 80% of marketing professionals integrated Instagram into their digital marketing campaigns in 2023, and more than 65% plan to use it even more in the future.

Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia

15-01-2024 | 09:58:00
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

Media.Monks launches AI solution, Monks.Flow

09-01-2024 | 08:59:02
Monks.Flow offers intelligent solutions for marketing activities packed with pre-tested pipelines that automate processes and connect talent trained in AI, the latest AI tools, enterprise software, and microservices into efficient, automated workflows.

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

08-01-2024 | 13:20:00
The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.