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An independent international jury selected Laurence Herbert based on her strategic leadership and contribution to business transformation and sustainable growth.

Through the agreement, ShowHeroes will represent Titan OS advertising solutions in the Belgian market. This includes homepage placements on smart TVs and instream video inventory within content environments.

The collaboration focuses on strengthening operational control, transparency, and privacy as Colruyt Group develops its media offering.

With this acquisition, both organizations will combine their networks, methodologies, and expertise to better connect advertisers and agencies.

The agency will handle digital production, optimization of campaign assets and digital concept creation for the National Lottery Club.

The report provides a data-led analysis of Belgium’s advertising market, covering both total ad spend and digital channels. It tracks more than 100 key performance indicators, including spend by segment and market share distribution.

The agency will operate as DIGIZIK by Havas Play, marking the introduction of Havas Play in Belgium.

Players who register as real-life organ donors via virtualdonors.org unlock a special mod: when their character is eliminated, they gift eight extra lives to teammates, symbolising the fact that one donor can save up to eight lives.

EDGX, has closed €2.3 million seed funding round to accelerate commercialisation of EDGX Sterna, the next generation edge AI computer for satellites.

The agency will be responsible for editorial strategy, always-on content, community management, content production and paid social media for the brand’s owned channels in The Netherlands, Belgium, Germany and the U.K.

Golfidis joins Talon Belgium & Luxembourg from WPP, where he served as Planning Team Lead, leading high-performing teams and delivering OOH strategies for major clients.

The result is a unified, scalable workflow that simplifies retail media execution—whether using Adhese, Google Ad Manager, FreeWheel, or other delivery channels.

The campaign is led by a 90-second film. Directed by Lionel Goldstein through Czar, the parodic spot introduces Jef, a self-proclaimed feminist boss and newly anointed Manager of the Year.

Corona has been recognized as the most valuable beer brand in the world for the second consecutive year in Kantar's BrandZ 2025 Most Valuable Global Brands report.

For EMC, McKinsey is the ideal strategic partner.McKinsey & Company is a global management consulting firm that works with bold leaders to accelerate sustainable and inclusive growth.

The department was created from the experience and affinity with working with young talent, and wants to distinguish itself through a professional and careful approach.

The collaboration spans the European region, with the initial focus on the Netherlands, Belgium and France

That’s the premise behind ‘Green Cross, Red Cross’, a bold new collaboration between Red Cross Flanders and Pharmes, which aims to raise awareness around blood donation and prevent critical shortages by reimagining the pharmacy symbol as a new media space.

Belgian AI startup Conveo has raised €5 million from Y Combinator, 6 Degrees Capital, Entourage Capital, Pitchdrive, and Syndicate One

iO is overhauling the technical architecture of the newspaper sites. This includes replacing the current maintenance-intensive CMS with modern JavaScript frameworks and a lightweight CMS. T