PRCA, IoD alliance aims to elevate PR influence

The Public Relations and Communications Association, PRCA, has formed a strategic collaboration with the Institute of Directors to strengthen links between the communications profession and the wider business community.

The initiative focuses on equipping PRCA members with leadership capability, commercial understanding and strategic insight, supporting their progression into senior advisory and board-level roles.

Expanding leadership development opportunities

Through the collaboration, PRCA members gain access to IoD professional development programmes at member rates, alongside a 20 percent discount on IoD membership. The offer includes programmes such as the Certificate in Company Direction, Global Certificate in Company Direction, Role of the Director and the Board, and Finance for Non-Finance Directors.

These courses aim to build expertise in governance, finance and strategic decision-making, enabling communications professionals to extend their influence beyond operational roles and contribute more directly to organisational performance.

Strengthening PR’s role in business strategy

Sarah Waddington, CEO: "The IoD’s drive to create better directors for a better world fits with our own vision to lead the global evolution of public relations and public affairs through innovation, excellence and the highest ethical standards, and to demonstrate how our work is for the public good.

“PR’s role in managing reputation and risk is increasingly recognised by savvy management teams, and this collaboration with the IoD further strengthens the support for our members so they can occupy the role of strategic adviser with confidence.

“As a proud Chartered Director and IoD member, I can testify that the personal development it offers is genuinely transformational - it’s a pleasure to see this collaboration come to life.”

In addition to training, discounted IoD membership provides PRCA members with access to business insight, policy engagement and cross-sector networking opportunities.

Janet Baker, Director of Business Development: "Business thrives when expertise is shared, not siloed. At IoD we are committed to business-to-business collaboration and this brings two influential communities together to strengthen leadership capability across the UK.

“PR professionals play a critical role in helping organisations navigate complexity, manage risk and build trust, and we are proud to support their development through access to our professional development programmes and wider business network.

“By opening up these learning pathways, we are investing in a more connected and collaborative business landscape. Together, we can help leaders across sectors make better decisions, strengthen performance and contribute to a more sustainable and successful future for UK business.”

www.prca.global

www.iod.com

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