MLB and John Deere unite around community and heritage

Deere & Company has announced a multi-year sponsorship with Major League Baseball, connecting two American institutions as the nation prepares for its 250th anniversary.

As the Official Tractor of MLB, Deere will feature marketing campaigns across digital and linear media highlighting the work that goes into maintaining backyards, ballfields, and green spaces where baseball is played, emphasizing the dedication of the people who care for these community spaces.

Celebrating community and tradition

Jon Chase, Head of Turf and Utility Equipment, Deere & Company: "For nearly two centuries, John Deere has stood alongside the hard-working, dedicated people who care for the land and who build our communities. Now, through our partnership with Major League Baseball, we're able to celebrate America's favorite pastime, America's favorite teams, America's favorite players, and the people who show up every day to build and grow America."

The partnership will be supported by a 360-degree multimedia campaign, including on-site activations at the 2026 MLB at Field of Dreams game in Dyersville, Iowa, and MLB All-Star Week in Philadelphia, Pennsylvania, combining baseball tradition with agricultural heritage.

Uzma Rawn Dowler, CMO & Senior Vice President, Global Corporate Partnerships, MLB: "Baseball has always been deeply connected to America. As we celebrate America's 250th anniversary, partnering with John Deere brings together two brands that are truly woven into the fabric of this country. Deere represents the individuals who shape our communities where baseball is played every day and we're proud that we can celebrate the people who keep America moving forward."

The collaboration aims to spotlight the people whose care and consistency make communities and recreational spaces ready for play, work, and everyday life, reinforcing the shared heritage of both brands.

www.deere.com

www.mlb.com

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