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The work introduces the concept Impressive in Every Detail, shifting toward a more product-led approach that highlights how the SUV’s features support everyday driving.

Developed with The Bank Collective by WPP and led creatively by Folk VML, the platform reflects a shift in how the bank supports customers at key financial moments.

Pepsi and UC3 will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.

The work draws on national research showing a disconnect between Australians’ awareness of sun safety and their behaviour inside vehicles.

The remit includes press office activity, influencer outreach, and integrated campaign support

OBM & IKE Smart City’s network features high-impact digital spectaculars and interactive kiosks across 27 major cities and key neighbourhoods, creating opportunities for brands to reach audiences in both urban centres and hard-to-reach areas.

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

A prolonged Gulf crisis could put up to $93.9 billion of global advertising growth at risk over the next two years, according to new forecasts from WARC.

The move is part of the company’s EverGreen 2030 strategy and aims to maintain Singapore as a hub for regional commercial operations, logistics, innovation, and GenAI-enabled capabilities.

Thermagy remains strategically focused on innovative applications associated with conversion of thermal to electrical energy, energy storage and thermal management.

United Playgrounds, and therefore also Fitzroy, is entering a new phase: the 19 original entrepreneurs are taking ownership of the group, building on the foundation laid in recent years.

The fully integrated campaign spans TV, video on demand, out-of-home advertising, and digital and social media, encouraging people to reject rigid expectations and celebrate their individuality.

The campaign, developed with PMG, now includes The Dallas Morning News and builds on efforts to grow readership and digital subscriptions across multiple markets.

In the campaign, Shlesinger trains on a Jeep dealership floor, taking potential customers on test drives that showcase the Grand Wagoneer’s off-road capabilities and premium features.

The integrated campaign will roll out across the US, UK, France, and Germany, spanning TV, CTV, digital video, out-of-home, radio, paid social, and streaming audio.

The partnership unites two South Carolina–based organizations focused on purpose-led work and community impact.

The collaboration aims to strengthen Avignonesi’s profile as a benchmark producer from Montepulciano and as a model of responsible viticulture.

The newly created role is aimed at accelerating the network’s international growth and enhancing its performance in multi-market pitches.

The report finds that 67 percent of C-suite marketing and agency leaders believe the existing advertising model may last no more than five years, while perceptions that generative AI is devaluing agencies have more than doubled year on year.

The collaboration enables agencies within the Untapped Growth collective to deploy proprietary buyer agents inside AgenticOS, giving them access to premium inventory, data partners and campaign tools through a single integration.

The report shows that 24 of 48 sectors recorded a drop in sustainability influence between 2025 and 2026, compared with 38 sectors in the previous cycle, indicating that the pace of decline is slowing.