Mediaplus Group names Thomas Le Thierry Global Chief Growth Officer

Mediaplus Group has appointed Thomas Le Thierry as its Global Chief Growth Officer, effective April 1. The newly created role is aimed at accelerating the network’s international growth and enhancing its performance in multi-market pitches.

In his new position, Le Thierry will lead global new business initiatives and oversee the strategy and execution of cross-market tenders. He will collaborate with local market leaders to scale international client relationships, improve conversion rates in multi-market opportunities, and support Mediaplus’ expansion beyond its core markets.

Matthias Brüll, Global CEOm Serviceplan: "Bringing Thomas on board, we are adding a highly international and experienced leader who will help us unlock and support multinational business opportunities beyond Germany. It’s a real investment in our international setup and aligns perfectly with our ambitions."

Global growth focus

The appointment marks a strategic shift for Mediaplus, moving from a Germany-centric model to a more globally coordinated approach, with increased emphasis on cross-market clients and integrated service delivery. Le Thierry will work within a matrix structure alongside local teams, targeting high-impact international opportunities and ensuring consistent execution across regions.

Thomas Le Thierry: "It’s incredibly motivating to join Mediaplus Group at this point in my career for three reasons: the spirit, the model and the timing. In terms of spirit, it feels like joining not just a business, but a family with a clear strategic vision and the determination to bring it to life over the long term. In terms of model, the integrated way of working has been there from the start – something that becomes even more relevant as AI reshapes how we work. And in terms of timing, we are entering a new phase for independent communication solutions, as data and technology continue to transform the industry at pace."

Extensive international experience

Le Thierry brings more than 20 years of leadership experience across the agency sector. He most recently founded independent consultancy ubiQuit and has held senior roles including CEO EMEA at Dentsu Media and Global President at Vizeum, where he drove significant international growth and global client development.

The appointment strengthens Mediaplus Group’s capabilities in complex, multi-market pitches and positions the agency network for the next phase of international expansion.

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