VIOOH expands US DOOH with OBM and IKE Smart City

VIOOH has formed a strategic partnership with Orange Barrel Media (OBM) and IKE Smart City to expand access to premium digital out-of-home (DOOH) inventory across the United States. The collaboration provides programmatic access to 2,281 digital screens, generating approximately 6.3 billion monthly impressions.

OBM & IKE Smart City’s network features high-impact digital spectaculars and interactive kiosks across 27 major cities and key neighbourhoods, creating opportunities for brands to reach audiences in both urban centres and hard-to-reach areas.

Extensive urban coverage

The outdoor urban panel network delivers 3.8 billion monthly impressions across more than 20 markets, including Atlanta, Baltimore, Dallas, Denver, Houston, Miami, New York, San Francisco, and Tampa. The digital spectaculars portfolio alone contributes over 2.5 billion impressions across 16 major markets, including Los Angeles, Boston, Charlotte, and Washington D.C.

The partnership enhances programmatic access to premium urban formats, from street-level touchpoints to landmark displays, offering brands precise targeting and campaign flexibility.

Gavin Wilson, Global Chief Commercial Officer, VIOOH: "OBM & IKE’s extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for. This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints. It's another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision and campaign flexibility that programmatic enables."

Danielle Williamson, Executive Vice President of Sales at OBM, added: "Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities. VIOOH's advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America's most dynamic urban markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network."

Programmatic buying via VIOOH’s platform allows advertisers to improve targeting, efficiency, and measurement, ensuring maximum impact across OBM & IKE Smart City’s comprehensive urban network.

www.viooh.com

www.obm.com

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