Leonardo Hotels taps PHA Group to boost consumer PR

The PHA Group has been appointed to manage consumer PR for Leonardo Hotels UK & Ireland, covering the Leonardo Hotels and Leonardo Royal brands. The remit includes press office activity, influencer outreach, and integrated campaign support.

Leonardo Hotels focuses on creating welcoming spaces that combine comfort, value, and affordable luxury with high service standards. The group emphasises inclusivity and authentic hospitality, aiming to ensure every guest feels well cared for.

Leonardo Hotels’ presence across the UK

With more than 40 hotels in key locations such as London, Manchester, Edinburgh, and Liverpool, Leonardo Hotels is recognised for contemporary design, warm hospitality, and curated amenities. Features include bespoke DREAM beds, spacious rooms, and casual dining in the Bar & Grill, offering a retreat for travellers after busy days.

The nine Leonardo Royal Hotels provide an elevated experience for both leisure and business guests. Each Royal hotel offers stylish interiors, refined dining at the signature restaurant Leo’s, and spa and wellness facilities, combining luxury with convenient city-centre locations.

PR strategy and brand growth

The PHA Group will collaborate with Leonardo Hotels to raise brand awareness, targeting national, lifestyle, and trade media, alongside influencer partnerships.

Suzanne Cannon, Head of marketing, Leonardo Hotels, said: "We’re excited to be working with PHA as we continue to strengthen the profile of both the Leonardo Hotels and Leonardo Royal brands across the UK and Ireland. As our portfolio grows, it’s increasingly important that our communications reflect what truly sets us apart – our commitment to inclusive, authentic hospitality and consistently high-quality guest experiences. The PHA Group’s strategic approach to consumer PR and influencer engagement makes them a strong partner to help us connect with new and existing audiences in a meaningful way."

Suzanne Haysler, EVP of Consumer, The PHA Group: "We’re delighted to be appointed by Leonardo Hotels UK & Ireland to support the continued growth of both the Leonardo Hotels and Leonardo Royal brands. The group has built a strong reputation for delivering consistently high-quality guest experiences, and we’re excited to help amplify this through strategic consumer PR, creative campaigns and targeted influencer partnerships. Our focus will be on driving meaningful brand awareness and visibility across key media channels in an increasingly competitive landscape."

www.leonardohotels.co.uk

www.thephagroup.com

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