Thermagy taps VENGEAN for global rebranding push
High-tech company RGS Development has announced that it will continue to operate under a new name: Thermagy. The rebranding marks a milestone in the company’s evolution.
It reflects the continuous expansion of its technological capabilities, and the growing success of its thermoelectric devices.Thermagy remains strategically focused on innovative applications associated with conversion of thermal to electrical energy, energy storage and thermal management.
For its international rebranding, Thermagy worked with creative branding agency VENGEAN. From Brand Strategy to Brand Story, -Theme and Visual Identity, including the name change. Thermagy’s new website and brand movie - also created by VENGEAN - represent the first installments of this collaboration to its key stakeholders and audiences.
Time for a name change
After a period of research and development, Thermagy has evolved into a high-tech scale-up. The company is capable of delivering advanced solutions for thermoelectric energy conversion in extreme conditions.
Its highly qualified team develops and provides advanced components for various aerospace and defence applications, as well as thermally critical assemblies for combined heat and power systems. The new name captures the core of the company’s focus and better reflects its scope and vision toward the future.
Thermagy stands for the ability to imagine and realize thermal-electrical energy conversion solutions.
Maarten den Heijer, CEO, Thermagy.“We are always pushing boundaries in energy conversion technology and streamlining energy solutions for extreme conditions."
Everywhere energy
Thermagy’s new Brand Theme – “Everywhere energy” – captures the company’s mission to advance this clean technology by collaborating with the world’s leaders in each industrial field of expertise. Providing power where most other technologies can’t. And it’s made all the more memorable because of its intentional inversion and rhyme with the brand name.
Distinctive Visual Identity
Inspired by the thermoelectric energy conversion process and Thermagy’s innovative space technology heritage, the new Visual Identity mixes referential photography with futuristic, clean graphic design elements and colors.
One recurring distinctive brand element within this design language, dubbed “The Flux,” captures the essence of this story and is applied both in communications as a generic design element as well as an essential shape for the brand’s new logo.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups
