Brandon to lead PR and marketing for Palmetto Goodwill

Brandon has been appointed integrated agency of record for Palmetto Goodwill following a competitive review. The partnership unites two South Carolina–based organizations focused on purpose-led work and community impact.

As agency of record, Brandon will lead integrated marketing and communications initiatives aimed at strengthening Palmetto Goodwill’s brand, raising awareness of its mission, and supporting programs that advance workforce development and economic mobility across the region.

Brian Itzkowitz, CEO, Palmetto Goodwill: "Palmetto Goodwill exists for one reason – to create real, lasting opportunities for people working hard to build a better life. Through job training, education, and employment, we’re investing in people in a way that ripples far beyond a single paycheck – carrying forward into families, households, and communities for generations. The community donations that fill our stores, the retail operations they sustain, the revenue they generate – those are the tools that fund that purpose, not the purpose itself. Brandon understands that distinction, and I’m confident they’ll help us tell that story in a way that resonates deeply across the 18 counties we serve."

Purpose-driven brand building

Palmetto Goodwill is a mission-driven nonprofit providing job training, employment opportunities, and community-based services for individuals facing barriers to employment. Its retail operations and workforce programs reinvest proceeds into education, skills training, and initiatives that promote long-term stability for individuals and families.

Scott Brandon, CEO of Brandon: "Palmetto Goodwill is not just doing good work, they’re redefining what good can do in their communities. Our role is to help translate that mission into a clear, compelling story that inspires action, builds relevance, and amplifies impact."

The partnership positions Brandon to elevate Palmetto Goodwill’s brand messaging and strengthen community engagement across its 18-county service area.

www.brandon.agency

www.palmettogoodwill.org

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