Jeep revives successful family SUV campaign with a twist

Jeep has launched a new marketing campaign for the 2026 Grand Wagoneer, titled The Real Deal…ership, featuring comedian Iliza Shlesinger in her role as the brand’s “chief family officer.” The campaign follows the success of last year’s Family SUV online reveal, which also starred Shlesinger.

In the campaign, Shlesinger trains on a Jeep dealership floor, taking potential customers on test drives that showcase the Grand Wagoneer’s off-road capabilities and premium features. The integrated effort includes a 30-second television spot and a long-form video distributed across Jeep’s social media channels, with cameo appearances from characters from the previous campaign.

Iliza Shlesinger: "Everyone loves a good sequel, especially me, if I'm the one starring in it. Also, surprisingly, I was told I wasn't hired as just 'another pretty face,' and that I needed to get to work as the Jeep brand's chief family officer or they'd take away my company car."

Olivier Francois, global chief marketing officer, Stellantis: "'Family SUV' with Iliza cut through the noise using humor, innuendo and a controlled step outside Jeep brand's traditional brand lane to give the Grand Wagoneer its own identity while showcasing the premium SUV's class-defining features. Given the overwhelming response to the award-winning reveal film, bringing Iliza back was the obvious next chapter in the retelling of the new Grand Wagoneer's story."

Grand Wagoneer highlights

The 2026 Jeep Grand Wagoneer starts below $66,000 and features standout second-row legroom, 10,000 pounds of max towing capacity, and standard 420 horsepower. The SUV also introduces a range-extended electric vehicle (REEV) application, marking a first for an American SUV. Bob Broderdorf, Jeep brand CEO, emphasized the SUV’s balance of capability and family-friendly appeal: "The new Jeep Grand Wagoneer is the real deal, bringing serious capability and fun for the whole family, proving once again that the Jeep brand knows how to raise the bar for American-made, full-size SUVs."

Campaign creative

The Real Deal…ership was developed with Chicago-based Highdive and directed by Jody Hill, known for Righteous Gemstones and Eastbound & Down. The campaign emphasizes humor, family connection, and Jeep’s legacy of performance and innovation, continuing the playful tone established in the previous Family SUV effort.

Shlesinger, a prominent standup comedian known for her commentary on relationships, motherhood, and society, continues to tour globally with Iliza! Live World Tour following her special Iliza Shlesinger: A Different Animal. Her involvement reinforces Jeep’s strategy of combining entertainment and automotive storytelling to engage audiences with purpose and humor.

www.jeep.com

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