Catalina Island Health names Echo-Factory marketing agency

Catalina Island Health has named Echo-Factory as its agency of record to lead marketing strategy, branding, and patient growth initiatives.

The partnership will see Echo-Factory support Catalina Island Health with brand positioning, strategic marketing, digital campaigns, and patient acquisition programs aimed at increasing awareness of the organization’s healthcare services and expanding access for both residents and visitors of Santa Catalina Island.

Comprehensive healthcare services highlighted

As the island’s only medical facility, Catalina Island Health provides primary care, outpatient services, an award-winning emergency department with diagnostic imaging and laboratory services, telehealth, social services, a pharmacy, MedSpa, and the island’s only fitness center.

Echo-Factory will work closely with leadership to strengthen brand presence, communicate the full range of services, and implement digital initiatives that help patients connect with care quickly.

Mike Schaffer, CEO of Echo-Factory: "Catalina Island Health plays an essential role in delivering a full range of healthcare to the Avalon community and to visitors from around the world. We're honored to partner with their team to help tell their story, increase awareness of their services, and ensure patients can easily connect with care on the island."

Marketing initiatives and focus areas

The agency’s engagement will include:

Healthcare brand strategy and messaging development

Patient acquisition marketing and digital media campaigns

Website optimization and healthcare SEO/GEO strategy

Content development and storytelling

Marketing support for key service lines

Echo-Factory specializes in marketing for hospitals, healthcare providers, behavioral health practices, and medical technology companies, helping organizations grow patient volume, build community trust, and communicate complex healthcare services clearly.

Gail Fornasiere, Director of Planned Giving and Community Engagement, Catalina Island Health: "As the only hospital serving Catalina Island, it's critical that our community and visitors understand the many services available to them. Echo-Factory's healthcare marketing expertise will help us increase awareness of our capabilities and continue improving access to care."

The partnership reflects Catalina Island Health’s ongoing commitment to improving communication, expanding healthcare access, and supporting both year-round residents and the more than one million visitors who travel to the island annually.

www.catalinaislandhealth.org

www.echo-factory.com

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