Heretic Parfum selects Joybyte for TikTok Shop

Joybyte has secured a partnership with fragrance brand Heretic Parfum to manage its TikTok Shop operations, as the company increases its focus on social commerce. The collaboration began in late February and aims to expand the brand’s reach within TikTok’s creator-led marketplace.

The agency will handle a broad scope of responsibilities, including affiliate network development, campaign management, seller performance optimization, and community engagement. The work will focus on building a structured affiliate ecosystem and scaling it through data-led strategies and creator partnerships.

Scaling affiliate strategy on TikTok Shop

Joybyte plans to establish a network of creators aligned with Heretic Parfum’s brand positioning, with an emphasis on measurable performance and long-term growth. The agency will also oversee paid media efforts and ongoing optimization of seller metrics to improve visibility and conversion within TikTok Shop.

Myriah Castillo, President of Joybyte: "Heretic Parfum has spent nearly a decade proving that natural, non-toxic fragrance can be just as provocative and compelling as anything on a department store shelf. That kind of brand conviction is exactly what cuts through on TikTok Shop. TikTok Shop rewards brands with conviction, and few brands bring as much of it as Heretic. We’re thrilled to be building the affiliate ecosystem that puts their story in front of the right audiences at scale."

Campaign rollout planned for late March

Initial output from the partnership is scheduled to appear on TikTok Shop in late March 2026. The rollout will mark the first phase of activity under the agreement, with a focus on activating creators and testing campaign approaches.

The collaboration reflects a broader shift among beauty brands toward creator-driven commerce models, where affiliate networks and social platforms play a central role in customer acquisition and engagement.

www.joybyte.com

www.hereticparfum.com

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