Omnicom Media names Bradley Rogers CEO of OMD USA

Omnicom Media Group has appointed Bradley Rogers as chief executive officer of OMD USA, effective March 23, as the agency focuses on strengthening leadership in its largest market.

Bradley Rogers brings more than 25 years of experience across media, creative services and digital platforms, with senior roles at organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures. His work has included partnerships with brands such as IBM, Mastercard, Microsoft and Nestlé.

Leadership transition at OMD USA

Bradley Rogers succeeds Chrissie Hanson, who departs after four years leading the agency. The leadership change comes as OMD USA continues to position itself within a complex and evolving marketing landscape.

Ralph Pardo, CEO, Omnicom Media North America: "Bradley brings meaningful business acumen and specialized expertise shaped by leadership roles across media, creative services, commerce and consumer platforms. This unique combination – along with his entrepreneurial mindset and deep understanding for how to be a strategic partner makes him exceptionally well suited to lead OMD. Successful modern marketing requires us all to embrace new levels of agility, effectiveness and impact. He knows how to connect capabilities, teams and ideas in ways that help clients navigate that complexity and translate it into real business outcomes."

Track record across global operations

Prior to the appointment, Bradley Rogers served as president at Red Ventures, overseeing digital marketing and customer acquisition initiatives. Earlier, he held the role of global president and chief operating officer at MRM, part of McCann Worldgroup, where he managed operations across 16 markets and led relationships with global brands.

His experience spans global, regional and local market operations, supporting Omnicom Media Group’s focus on delivering integrated capabilities at scale.

Focus on client outcomes and growth

Ralph Pardo: "During her tenure, Chrissie reinforced OMD’s market leadership, deepening the value we unlock for our clients. She is an exceptional talent, and we wish her all the best for her next chapter."

Bradley Rogers: "As marketing organizations navigate rapid change, it’s essential that we partner closely with clients to understand the pressures they face and the opportunities ahead. As CEO, my priority will be ensuring that we are consistently delivering measurable outcomes for our partners, unlocking Omnicom Media’s market leading advantages in scale, data, identity, commerce and talent to accelerate outsized growth for the brands we serve."

The appointment places Bradley Rogers at the helm of the largest market within Omnicom Media Group’s global network, with a focus on aligning capabilities to support client growth.

www.omc.com

Follow Marketing Report on LinkedIn