Multiply and NoA to roll out AI platform across Nordics

Multiply, a collaborative AI platform purpose built for creative agencies to find unique insights, has entered a partnership with the Nordic agency group NoA, bringing its collaborative AI platform to agencies across the region.

The agreement follows a trial period and will see Multiply’s tools integrated into the daily workflows of several agencies within the network.

The rollout includes agencies such as NoA | Åkestam Holst in Sweden, NoA | &Co. in Denmark, NoA | Bob the Robot in Finland and NoA | Anorak in Norway, among others.

Trial project leads to wider adoption

The partnership follows an initial test of the platform at NoA | Åkestam Holst, where teams used Multiply across insights, strategy, planning and new business projects.

According to the agency, the technology supported teams in developing insights and strategic work more quickly, allowing them to deliver additional value beyond the original project briefs.

Multiply was founded in 2020 by Rasmus Adler Wahlberg, Oskar Lissheim Boethius and Henrik Eneroth. The platform focuses on supporting agencies in developing insights, creative ideas and strategic recommendations under time pressure.

Technology aims to support creative work

The platform is designed to help creative and in-house agencies understand client challenges more effectively while improving collaboration and workflow efficiency.

Erik Årnell, CEO, NoA | Åkestam Holst: "One of the most important roles of a creative agency is helping great talent do more of what they do best. Thanks to new technology, we can now reduce time spent on operations and free up time for creativity. With Multiply, our goal is to give our team the gift of time — so they can focus on high-impact creative work that delivers greater value for our clients."

Following the initial trial, NoA decided to expand its use of the platform across its broader agency network.

AI tools support collaboration across agencies

The wider rollout is intended to improve collaboration between agencies within the NoA group and streamline workflows across shared client work.

Mikael Jørgensen, Group CEO, NoA: "We’re using a range of AI tools today, and we’re developing our own too, because we want to remain at the forefront as our industry shifts. Multiply helps us bring structure to collaboration across NoA – streamlining workflows, improving the flow between agencies, and creating a shared way of working when client business runs across multiple companies. That gives our teams more time and headspace to focus on the work that creates real impact for our clients."

Multiply positions the partnership as an opportunity to support collaborative work across the agency group’s Nordic operations.

Rasmus Adler Wahlberg, Co-founder and CEO, Multiply: "We are beyond excited to work with all the amazing creative talent at the NoA group to help them do even better work for their clients. In our opinion, the real potential of AI is not everyone getting an assistant, but AI helping us work together better at scale. Together with the NoA leadership, we are looking forward to unlocking the full collective intelligence of their agencies across the Nordics."

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