ALDO Group appoints P3 Media for digital growth

Fashion footwear and accessories brand ALDO Group has appointed P3 Media as its digital marketing agency for the company’s full brand portfolio. The partnership covers brands including ALDO, Sperry, G.H.Bass and Call It Spring and aims to support growth across the group’s global digital commerce operations.

P3 Media will work alongside ALDO Group’s internal teams to strengthen performance marketing and media execution as the retailer expands its ecommerce and omnichannel capabilities across international markets.

Agency to unify global media operations

Under the agreement, P3 Media will oversee media buying and execution for the portfolio while developing a digital growth strategy tailored to the scale and complexity of ALDO Group’s global retail network.

The company operates thousands of points of sale worldwide and maintains a digital presence spanning ecommerce platforms, online marketplaces and physical stores.

P3 Media was selected following a competitive pitch process in which ALDO Group assessed potential partners on criteria including media expertise, strategic outlook, responsiveness and innovation capabilities.

Partnership focuses on digital commerce growth

The agency is a Shopify Platinum Partner and works with enterprise brands on commerce development, performance marketing and AI-supported marketing initiatives.

Monica Provenza, Head of Digital Commerce, ALDO Group: "ALDO Group operates at the forefront of digital retail, managing a highly complex global commerce ecosystem across multiple brands and markets. At this inflection point in digital commerce technology, it was critical to partner with an agency that can operate as a true extension of our team while bringing every tool necessary to help us achieve our ambitious growth vision. P3 demonstrated the strategic depth, technical fluency, and collaborative mindset we were looking for."

The collaboration will focus on aligning media, data and creative work to support the next phase of ALDO Group’s digital marketing development.

Aanarav Sareen, CEO and Co-founder of P3 Media: "It's an honor to partner with ALDO Group and support such an iconic portfolio of brands."

David Wagoner, CMO and Co-founder of P3 Media: " We're excited to align our media, data, creative, and AI capabilities around that vision and help bring their next chapter of digital marketing to life."

www.pthreemedia.com

www.aldogroup.com

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