Mediaplus launches Singapore joint venture

Mediaplus Group has launched Mediaplus Singapore, a joint venture with Singapore-based independent agency The Media Shop. The new agency, Mediaplus (HOC Singapore) Pte. Ltd., began operations on March 1, 2026, strengthening Mediaplus’ presence in Asia and supporting its international expansion strategy.

Mediaplus Singapore combines the Group’s global media expertise and data-driven capabilities with The Media Shop’s local market knowledge. The Media Shop will continue to operate independently alongside the joint venture, which will serve as the regional hub for Southeast Asia, providing media strategy, planning, buying, and AI-driven marketing solutions.

Regional hub for AI-powered marketing

The new agency will integrate Mediaplus’ Global Data Platform, part of the Serviceplan Group’s House of AI ecosystem, giving local teams access to advanced AI tools and analytics. The platform supports data-driven insights for both regional and international clients.

Matthias Brüll, Global CEO, Mediaplus Group: “With Mediaplus Singapore and the implementation of our global AI-based solutions, we can manage and expand more projects directly from the region. Many brands are focusing their growth strategies on Asia’s high-growth markets. Cross-market insights into consumer behavior are therefore becoming increasingly important.”

Leadership and client focus

The Singapore office is led by Jessica Toh, Co-Founder & CEO, and Gary Tang, Co-Founder & Managing Director, supported by Jason Tan, COO & Managing Partner.

Jessica Toh: “This joint venture expands Mediaplus’ international footprint while further strengthening our data and analytics capabilities. Through the integration with the Group’s House of AI ecosystem, we can deliver more efficient and integrated client solutions across Southeast Asia.”

The Media Shop already supports Mediaplus’ international clients in the region, including Bosch ASEAN, Trolli, and Dr. Beckmann, and the joint venture will further enhance service delivery for both local and global campaigns.

www.house-of-communication.com

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