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Leo Singapore sits at the centre of one of the world’s most culturally diverse regions, where fast-moving markets, shifting consumer behaviour and a rising regional identity shape creativity.

The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

The move is part of the company’s EverGreen 2030 strategy and aims to maintain Singapore as a hub for regional commercial operations, logistics, innovation, and GenAI-enabled capabilities.

The new agency, Mediaplus (HOC Singapore) Pte. Ltd., began operations on March 1, 2026, strengthening Mediaplus’ presence in Asia and supporting its international expansion strategy.

Leveraging Stagwell’s integrated operating model, the agencies will deliver a comprehensive program combining earned influence with data-driven media to create culturally relevant campaigns with measurable outcomes.

The deal brings together VCCP’s existing Singapore operation with GOVT and Ministry to form GOVT VCCP, creating a larger integrated agency designed to serve local and regional clients from a Singapore base.

The work aims to challenge common assumptions that hotel loyalty schemes are only designed for frequent travellers or business elites.

KNOREX has introduced a white-label advertising solution for a fast-growing live commerce platform, supporting creators, sellers, and brands in connecting with real-time shoppers across social and streaming channels.

Havas Media Network Singapore has appointed Jean Lee and Zoheb Gafoor to senior leadership roles as the agency advances its ambition to reinforce market leadership in Singapore, deepen client partnerships and accelerate digital transformation across Southeast Asia.

The agency will lead brand strategy and recruitment campaigns aimed at supporting ERA’s growth and attracting new advisors.

This is the first work by BBH Singapore for Marriott International Asia Pacific excluding China (APEC) since winning the business following a pitch earlier this year.

With over 15 years of experience in solving complex healthcare challenges, Medulla is now looking to create a super-specialist category as the first digital healthcare advertising agency in Asia.

Felicity, a Bangalore-based AI-enabled gametech firm known globally for publishing high performing gaming titles, announced its expansion to Singapore with Felicity Labs.

The commercial blends high-action filmmaking with a comedic tone, placing the Philips S3000 at the centre of the story.

In this interview with Marketing Report, Schwarz explains how the agency is integrating innovation into its creative output in one of the world’s most diverse regions.

The campaign targets middle-aged Singaporeans, those unwilling to take risks that could jeopardise their hard-earned savings but still looking to grow their wealth.

In their expanded roles, Kenny will spearhead Havas Play’s strategic growth and presence in Singapore and across Southeast Asia, while Louise and Deanson will focus on strengthening client relationships and driving business growth across both Havas Media and Arena Media.

Aspire, an all-in-one finance platform for modern businesses, has launched Aspire Ignite, a programme designed to help early stage startup founders

Established in collaboration with AI Singapore, the Heineken GenAI Lab marks a significant milestone in Heineken’sjourney to becoming the world’s best-connected brewer.

Motion Ventures, a Singapore-based venture capital fund catalysing digital and energy transitions across global supply chains, has unveiled its $100 million second fund