WPP Media wins KFC and Pizza Hut Singapore mandate

WPP Media has been appointed as the integrated media agency for KFC Singapore and Pizza Hut Singapore following a competitive pitch. The remit covers media strategy, planning and buying for both brands in the Singapore market.

The appointment strengthens WPP Media’s existing global relationship with both QSR brands and extends its work across multiple regions, including the UK, Europe, MENA, APAC and South Africa.

Focus on data-led growth in competitive QSR market

The partnership is positioned around driving sustained growth in Singapore’s highly competitive quick-service restaurant sector, where data-driven marketing and direct-to-consumer strategies continue to play an increasingly central role.

WPP Media will support both brands in developing integrated campaigns aimed at improving customer understanding, identifying growth opportunities and increasing media efficiency across channels.

AI platform WPP Open central to strategy

A key element of the mandate is the use of WPP’s AI-driven marketing platform, WPP Open, which integrates data and planning tools to optimise media investment and audience insight.

The platform will be used to translate consumer data into campaign strategies designed to improve targeting, personalisation and measurable business outcomes.

Jaslyn Lam, Director of Marketing & Food Innovation, KFC Singapore: "WPP Media stood out with its AI-powered tool, WPP Open platform which was brought to life in their Media Strategy. Just as vital was the calibre of their team and the WPP Media leadership's clear commitment to active involvement and a collaborative partnership. We're excited about the future possibilities this partnership holds."

Jayss Rajoo, Director of Marketing & Food Innovation, Pizza Hut Singapore: "For Pizza Hut Singapore, the ability to turn consumer insights through the WPP Open AI platform, into real business growth was paramount in our search for a media partner. WPP Media also stood out with their media rigor and their passionate team."

Regional leadership highlights AI-driven approach

WPP Media said the win reflects the strength of its technology-led offering and its ability to combine AI capabilities with strategic media expertise.

Helen McRae, CEO, SEAPAT, WPP Media: "We are absolutely thrilled to announce the win of KFC and Pizza Hut Singapore. It is testament to the transformative capabilities of our WPP Open platform, showcasing how our pioneering technology delivers unparalleled insights and innovative solutions. We believe it's this blend of cutting-edge innovation and genuine human partnership that sets WPP Media apart, and we're excited to drive impactful growth for both of these iconic brands."

The partnership is expected to focus on improving media efficiency and supporting both brands’ ambitions to strengthen market position and drive sales growth in Singapore.

www.wppmedia.com

www.kfc.com.sg

www.pizzahut.com.sg

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