A+E Global Media extends Nielsen partnership

A+E Global Media has signed a multiyear agreement with Nielsen to expand its use of audience measurement and media intelligence across its portfolio of linear and digital brands.

The deal takes effect immediately and covers ratings and data insights that will support A+E Global Media’s advertising, programming and licensing strategies across more than 200 territories.

Expanding measurement across platforms

The agreement includes measurement services for brands such as A&E, Lifetime, The HISTORY Channel and LMN. Nielsen will provide both linear and digital ratings, offering a more comprehensive view of audience behaviour across platforms.

The expanded scope reflects growing demand for unified measurement as viewing habits continue to fragment across traditional and streaming environments.

New data tools added to agreement

As part of the renewal, A+E Global Media will license additional Nielsen services, including National Respondent Level Data, Audience Builder and the Data-Driven Linear API.

These tools aim to enhance the company’s ability to analyse audiences at a deeper level and refine media and content strategies using more granular insights.

Building on existing capabilities

The agreement builds on existing services already in use by A+E Global Media, including Nielsen’s Streaming Content Ratings, Streaming Platform Ratings and Ad Intel.

The continued partnership highlights the role of cross-platform measurement in helping media companies align content performance with advertising and distribution strategies in a complex viewing landscape.

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