Horizon Media wins Prestige media account

Horizon Media has been appointed media planning and buying agency for Prestige Consumer Healthcare following a four-month review, as the company looks to strengthen its market position through data-led strategy and integrated media execution.

The partnership will cover brand strategy and media activation across video, digital, social and influencer channels, supporting a portfolio of over-the-counter healthcare brands.

Strengthening media strategy with data insights

Prestige Consumer Healthcare markets a range of established brands, including Monistat, Summer's Eve, Dramamine, Clear Eyes and Compound W. The new agency partnership aims to align media investment with audience insights to drive measurable growth across this portfolio.

Horizon Media secured the account based on its use of Blu, the agency’s AI-driven marketing intelligence platform, alongside its approach to audience development and cross-channel planning.

Focus on integrated planning and performance

The agency will use advanced analytics to support business intelligence, channel selection and investment strategy, with a focus on improving campaign performance and identifying growth opportunities.

Insights generated through these capabilities will inform ongoing optimisation and help refine media strategies across Prestige’s brands.

Client and agency perspectives

Krista Kiisk, VP of Marketing, Prestige Consumer Healthcare: "The Today's business and media landscape is both complex and dynamic. As leaders in our categories, we need to be at the forefront of how to reach and engage with our consumers in the most effective and efficient way possible. That is why we selected Horizon as our media agency of record. The Horizon team combines creative thinking with powerful data-driven insights that drive consumer engagement and business results."

Gene Turner, President Chief Global Client Officer at Horizon Media: "Consumers expect brands to meet them where they are, with relevance, empathy, and authenticity. Through a unified measurement framework, we'll enable smarter investments, clearer performance comparisons, and more accountable growth, both at the brand and product levels. Prestige's portfolio includes some of the most respected and trusted names in consumer healthcare, and together we'll deliver connected, insight-driven campaigns that deepen engagement, elevate brand equity, and drive business performance."

Expanding presence in health and wellness

The appointment reinforces Horizon Media’s position in the health and wellness category, with a focus on combining audience insights, digital strategy and analytics to support client growth.

The agency will also advise on emerging media opportunities and industry best practices, as Prestige Consumer Healthcare navigates an increasingly competitive and fragmented media environment.

www.prestigebrands.com

www.horizonmedia.com

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