Neverland wins Onken creative account

Neverland has been appointed lead creative agency for Onken following a competitive pitch process run by Creativebrief.

The agency will develop a brand platform and multi-channel campaign as the dairy brand looks to strengthen its position in a growing and competitive category.

Focus on brand platform development

Owned by Emmi, Onken is a well-established presence in the UK dairy market, known for its large-format yoghurt products and fruit flavours. The partnership with Neverland will centre on defining a clear creative platform to support future growth.

The work will span multiple channels, with Neverland collaborating alongside Onken’s existing agency partners.

John Mulvey, head of marketing at Emmi UK: "We’re incredibly excited to start working with the brilliant team at Neverland. We have big plans for the Onken brand and feel this partnership is a great step towards achieving them".

Creativebrief leads pitch process

The appointment follows a pitch launched in December 2025 by Creativebrief, with a focus on identifying an agency capable of delivering a long-term creative platform.

Charlie Carpenter, CEO at Creativebrief: "This was such a great brief for a brand with untold potential and bags of renewed ambition, energy and dynamism. With the focus firmly on unlocking a powerful and enduring creative platform for the future, Neverland have proven themselves more than a match to the task at hand. We'll watch this new partnership with excitement for the work to follow."

Agency perspective on partnership

Neverland will begin work immediately, aiming to align creative output with Onken’s ambitions in the category.

Josh Harris, CEO at Neverland: "We only ever want to work with people who share our ambition for great creative work, and in John, Mathilde and the team at Onken, we’ve found just that".

www.imagineneverland.com

www.onken.co.uk

Follow Marketing Report on LinkedIn