Benchmark Wine appoints FINN Partners for PR

Benchmark Wine Group has appointed FINN Partners as its public relations agency of record, as the rare wine reseller looks to expand its communications strategy and reach new audiences.

The agency will lead public relations activity across the business, with a focus on earned media and engagement with collectors, retailers, restaurants and consumers in the rare wine and spirits market.

Expanding communications strategy

FINN Partners will support Benchmark Wine Group across multiple areas, helping to strengthen its positioning within the luxury and collectible wine sector. The remit includes developing narratives around the company’s technology and lifestyle offering.

The appointment follows a review process that assessed agencies on their understanding of the wine market and ability to deliver targeted storytelling.

David Parker, CEO, Benchmark Wine Group and President, National Association of Wine Retailers: "Scaling our reach as the premier source for rare and collectible wine requires a communications partner with both global perspective and deep industry nuance.

"FINN Partners stood out for their expertise in the luxury lifestyle, wine, AI and tech sectors, as well as their sophisticated approach to storytelling. We are hitting the ground running with their team, further cementing our position as the top resource for the world’s most discerning wine collectors."

Focus on collectors and growth

The partnership will aim to connect Benchmark Wine Group’s portfolio with a broader audience of collectors, while supporting its continued growth in a competitive market.

FINN Partners will also help communicate developments in the company’s technology offering, as Benchmark continues to invest in tools designed to enhance the customer experience.

Karli Barokas, managing partner, FINN Partners: "Benchmark Wine Group is the gold standard in the rare wine market, and we value the opportunity to help them tell their story on a larger stage.

"Our team is mobilizing our expertise to elevate the brand’s presence, connecting their world-class portfolio with the next generation of discerning collectors. We anticipate a transformative partnership that brings the Benchmark experience to life for a whole new audience of connoisseurs."

Supporting long-term positioning

Benchmark Wine Group has built its reputation in the rare wine market by maintaining a large inventory and focusing on customer service, while adapting to changes in the sector.

The collaboration with FINN Partners is expected to support these efforts, as the company continues to invest in technology and strengthen its position among collectors and trade audiences.

www.benchmarkwine.com

www.finnpartners.com

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