Hearst UK appoints three senior commercial leads

Hearst UK has appointed three senior leaders to expand its commercial operations, as the publisher continues to develop an integrated approach for brand partnerships and revenue growth.

The company named Sarah Newton Boyd as Head of Partnership Solutions, Joe Grimsdale as Head of Hearst Global Solutions in the UK, and Sylvain Foucat as Head of Revenue Optimisation. The appointments follow the recent arrival of Alex Unitt as Chief Commercial Officer, bringing together Client & Agency Sales and Brand Diversification under a single leadership structure.

Focus on partnerships and global growth

In the role of Head of Partnership Solutions, Sarah Newton Boyd will lead licensing and commerce partnerships. She joins from Haymarket, where she served as Partnerships Director, and brings more than 30 years of experience across media sales, marketing and commercial content. Her previous roles include Managing Director and Co-Owner of CREW Agency Ltd and senior positions at Telegraph Media Group.

Joe Grimsdale will oversee the UK arm of Hearst Global Solutions, managing the London-based global sales team and supporting multi-market brand activations. He joins from Ogury, where he held the positions of Global Sales Director and Interim UK Country Director. His career also includes roles at Spotify, Vevo and Telegraph Media Group.

Data-driven revenue strategy

Sylvain Foucat will lead the newly established Revenue Optimisation function, bringing together sales enablement, inventory management, strategy and analytics. He joins from BBC Studios, where he worked as Business Intelligence Director, with experience in data-led commercial strategy.

All three executives will join Hearst UK’s Commercial Senior Leadership Team. The group also includes Jacqueline Euwe, Chief Luxury Officer; Jamie Doubleday, Head of Client Partners; and Amy Brown, Head of Trading & Agency.

Leadership alignment across commercial teams

Alex Unitt, Chief Commercial Officer, Hearst: "These appointments mark an important step in strengthening Hearst UK’s commercial offering and further enhancing the way we collaborate with partners. Sarah, Joe and Sylvain each bring deep expertise across their respective fields, and their leadership will be integral as we continue to accelerate the delivery of fully integrated solutions that connect brands with our engaged communities."

www.hearst.co.uk

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