NBC Sports taps Triton for podcast expansion

Triton Digital has partnered with NBC Sports to provide infrastructure supporting the broadcaster’s expanding podcast and digital audio operations.

The agreement will see NBC Sports adopt a range of Triton Digital technologies covering hosting, monetisation, audience measurement and insights, as part of efforts to scale its audio portfolio.

Integrated tools to support audio strategy

Under the partnership, NBC Sports will use Omny Studio for podcast hosting and distribution, Triton Ad Platform for advertising management, Podcast Metrics for measurement, and Demos+ for audience insights.

The combined technology stack is designed to streamline operations, improve transparency in measurement and support advertising revenue growth across podcast inventory.

John Rosso, President & CEO, Triton Digital: "We’re really excited to work with NBC Sports and support their continued growth in podcasting. Premium media companies are investing heavily in digital audio, and they need infrastructure they can trust to scale audiences and monetize effectively. Our goal is to make that easier—bringing together hosting, measurement, and monetization in one place so teams can focus on creating great content."

Podcasting remains strategic focus

The collaboration reflects continued investment by NBC Sports in digital audio as part of its broader media strategy, with podcasting playing an increasing role in audience engagement and content distribution.

Aileen Sokol, Vice President of Content Partnership Development at NBC Sports: "Podcasting continues to be an important and growing part of our broader digital audio strategy. Working alongside Triton Digital allows us to better understand our growing audiences and deliver reliable, consistent measurement to advertisers."

Supporting portfolio expansion

Triton Digital’s platform will underpin NBC Sports’ growing slate of podcasts, enabling the company to manage distribution and monetisation more effectively while providing advertisers with clearer performance data.

www.nbcsports.com

www.tritondigital.com

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