Tagresults

The awards span four categories — campaigns, digital and social, TV, and print and outdoor — with 36 brands recognised. Among the winners are CeraVe and Heinz, reflecting a mix of creative approaches and media strategies.

Ogilvy has confirmed that Patou Nuytemans, chief executive officer for Europe, Middle East and Africa, will leave the agency after a 30-year career spanning global and regional leadership roles.

The move brings together creative formats, campaign execution, and performance measurement within a single system.

The remit covers both strategy and creative, with the first campaign expected to launch in early 2027.

Nielsen is working with New Zealand businesses to improve how they approach international expansion, offering a market intelligence framework designed to support more informed and disciplined decision-making.

The deal includes a single digital structure with two display faces. With this addition, the company’s Triad portfolio exceeds 40 digital faces, reinforcing its coverage along key transport corridors.

The work forms part of KPN’s broader Better Internet platform, developed to extend the company’s role beyond connectivity into addressing the social impact of digital life.

Recently appointed as Executive Creative Director at Ogilvy Amsterdam after moving from Berlin, Asli Sahin joins the agency with a mandate to push creative boundaries and reignite its creative energy.

The collaboration builds on a long-standing relationship between the two companies and aims to integrate Omnicom’s proprietary Omni platform with Adobe’s enterprise marketing and creative technology stack.

The campaign introduces a creative platform called Unexpected Doubles, developed by LePub, which uses surprise player pairings to encourage spontaneous social interaction on and off the court.

The initiative channels a portion of agency media investment into verified conservation and climate projects, spanning plastic recovery, marine biodiversity protection and carbon research activities.

The initiative links the brand’s long-standing association with the number 57 to one of the most watched events in American football, using the draft selection as a focal point for fan engagement.

The campaign introduces two films, Effortless Good Taste and It’s About Time, which draw on Electrolux’s heritage to demonstrate how its products simplify domestic routines through design and functionality.

The residency will take place at Planet Hollywood Resort & Casino and combines orchestral performance with large-scale production design, positioning the show as an extension of Jeezy’s musical catalogue and stage presence.

The survey found that 90.5 percent of respondents rated their overall experience with LoopMe positively, placing it ahead of competitors across the industry.

The appointment comes as iO continues its transition from a network of agencies into a single integrated organisation, with campuses across the Netherlands, Belgium, Sweden and Denmark.

Developed by BBH, the campaign forms the second phase of the brand’s Foodfillment platform, which focuses on moments of food satisfaction.

The Festival will also honour Oprah Winfrey as the 2026 Cannes LionHeart recipient, recognising her long-term contribution to social impact through media and philanthropy.

The promotions, announced by Raul Castro, place two experienced internal leaders at the helm as the agency continues to build on its position in the Philippine advertising market.

The system enables planners to input briefs in natural language or upload documents, automatically generating campaign structures, audience recommendations and buying parameters.

The agency will oversee a full activation at the Supercar Paddock, including hospitality, VIP areas, media presentations and retail, covering design, build and on-site operations.