StrawberryFrog to drive Jeezy's media strategy

StrawberryFrog Media has been appointed to oversee media strategy and execution for rapper Jeezy, beginning with a campaign supporting his 2026 Las Vegas residency, The Legend of the Snowman.

The residency will take place at Planet Hollywood Resort & Casino and combines orchestral performance with large-scale production design, positioning the show as an extension of Jeezy’s musical catalogue and stage presence.

Integrated campaign to drive audience engagement

StrawberryFrog Media will lead an integrated media approach designed to build anticipation ahead of the live performances. The campaign will use real-time data to deliver sequential storytelling across multiple channels, guiding audiences from initial awareness through to attendance.

The agency’s remit extends beyond the residency, supporting Jeezy’s broader positioning across media as both an artist and entrepreneur.

Data-led storytelling shapes campaign strategy

Bill Heilmann, Head, StrawberryFrog Media: "This is about amplifying a cultural force. Jeezy doesn't operate in moments; he creates them. Our job is to make sure the media does the same."

The campaign strategy focuses on creating a continuous narrative that evolves across platforms, culminating in the live show experience.

Partnership extends beyond residency

Na'eema Rashad, Chief Operating Officer, JWJ Enterprise: "StrawberryFrog Media is the perfect partner for us because their creativity truly stands apart. We're excited to push boundaries together and create something people won't forget."

The residency follows a previous production that featured a 101-piece orchestra and set a Guinness World Record, with the upcoming show aiming to build on that scale and ambition.

www.strawberryfrog.com

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