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The updates form part of a broader effort to ensure that users under 18 are placed in age-appropriate environments, with enhanced enforcement tools, expanded geographic rollout, and additional support for parents.

The collaboration will see Fertiberia supply up to 150,000 tonnes annually of its Impact Zero crop nutrition solutions by 2030, covering around 400,000 acres of farmland used to grow ingredients for brands such as Lay’s, Doritos, Ruffles and Cheetos.

Lamb brings 20 years of public relations experience across public and private sectors, with a focus on corporate reputation and issues-led communications.

The award honours marketers that demonstrate a consistent record of Lion-winning work. AB InBev secured 37 Lions at the previous festival, reflecting the scale of its creative output across global markets.

The agreement gives advertisers access to Abode Media’s network of interior screens located in high-end residential buildings, adding a new layer of inventory to VIOOH’s global marketplace.

The campaign connects this message to major cultural moments, with a particular focus on football and the upcoming global tournament in 2026, positioning Samsung TVs as the preferred screen for high-stakes viewing.

The work places the brand’s Cotswolds origins at the centre of its identity while promoting its range of cordials and pressés.

Marmite’s outdoor campaign is generating mixed emotional responses, with new data from System1 showing how the brand continues to lean into its polarising identity while expanding its culinary narrative.

The campaign debuted at the Kentucky Derby and builds on momentum from the company’s previous brand platform, reinforcing its focus on heritage and product credibility.

The campaign introduces a new phase for the brand, combining influencer-led storytelling with product innovation to reinforce its positioning around taste, ingredients, and everyday convenience.

The campaign combines updated branding with a series of digital films and curated product collections, designed to highlight the connection between the brand’s jelly bean flavours and their real-world inspirations.

The initiative centres on encouraging mothers to express their own needs and prioritise self-care, positioning this shift as an essential part of the parenting experience rather than an afterthought.

The integrated effort highlights how electric vehicles can fit into daily routines, as the brand looks to engage drivers considering a shift to electric mobility.

The creative platform, titled Let’s Be Real, focuses on small, intentional moments between friends, demonstrating how simple gestures can help reduce feelings of isolation.

The award was presented during the Achieving Excellence event in Moline, Illinois, where representatives from VML accepted the recognition on behalf of the agency.

Omnicom has named Christine Gambino as Chief Executive Officer of Omni, effective immediately, marking a leadership transition for its marketing and sales intelligence platform.

The expansion comes as Spain continues to position itself as one of Europe's more dynamic economies, creating opportunities for international brands and the agencies that support them.

For the first time in a long time, I realized that my academic past gave me an insight relevant to today’s discussions around the use of AI in the creative branding business.

The agency’s Sport + Entertainment division will oversee influencer strategy, talent partnerships, content creation, and campaign performance across key global markets, with a focus on driving engagement and travel interest.

The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.

The UK advertising market’s trajectory has been exceptional. Current projections indicate the UK advertising market will effectively double in nominal value, from the £24 billion recorded during the 2020 pandemic to an estimated £49.8 billion in 2026.